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LG leverages sponsorship of London's New Year's Eve fireworks

By Staff, 29 December 08, 01:30

skills to find work. LG Electronics UK and Ireland marketing director Andrew Warner said: Working ...

Paramount promotes Watchmen film in social gaming community PlayStation Home

By Fiona Ramsay, 19 December 08, 11:25

Paramount is marketing its film Watchmen, which is due for UK release on 6 March, within Home. PlayStation Home residents will be able to view video content and the film trailer in the Home Theatre. A selection of virtual Watchmen merchandise such as T-shirts, Doomsday clocks and character statues, will also ...

Motorola launches £1,400 mobile phone despite credit crunch

By Fiona Ramsay, 18 December 08, 10:00

president of marketing, EMEA, said the campaign was targeting an upmarket audience through online marketing ... downturn would effect sales of such an expensive handset. 'Next year the luxury watch market is expected to be up 9%, and luxury fashion and perfumes up 1%, which is three times the size of the market ten years ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

The Marketing Profile: Lance Batchelor of Tesco Telecoms

By Fiona Ramsay, 09 December 08, 08:30

Lance Batchelor, the former Tesco UK marketing director, is happy to discuss the retailer ... 's marketing activity in the past year. Batchelor claims Tesco has a unique ability to adapt to changes ... career path: several years in the Royal Navy before moving into marketing roles at big companies ...

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 December 08, 05:50

The combination of an economic downturn, cheaper direct marketing channels and pressure from

Yell restructures marketing department

By Fiona Ramsay, 05 December 08, 02:15

LONDON - Yell has insisted that chief marketing officer Helen Stevenson's role is to remain ... changes are being made principally within head office functions, including market development, to support ... of head of marketing communications, held by John Hayward, is being made redundant.' But a spokesman said ... chief marketing officer of Yell in November 2006, when she joined from Lloyds TSB Group. The departure ...

We'll Call You - Apple

By Staff, 02 December 08, 01:15

Marketing's Mystery Caller had difficulty downloading their latest favourite song and wanted to see

Samsung to shift £23m UK ad account to BMB

By Fiona Ramsay, 02 December 08, 08:45

) following the agency's sale of a stake to Cheil, Korea's biggest marketing agency.

Branding: Brand in the news - New Xbox Experience

By Mans Tesch, Digital strategy director, Fallon, 25 November 08, 12:00

Microsoft's campaign is probably an attempt to gain a juicy piece of the DVD market; a record 52m were sold in the UK last quarter. There is a herd of rivals aspiring to become the nation's favourite home-entertainment system. Online services accessible direct from your laptop or, eventually, your TV ...