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Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

The Marketing Profile: Lance Batchelor of Tesco Telecoms

By Fiona Ramsay, 09 December 08, 08:30

Lance Batchelor, the former Tesco UK marketing director, is happy to discuss the retailer ... 's marketing activity in the past year. Batchelor claims Tesco has a unique ability to adapt to changes ... career path: several years in the Royal Navy before moving into marketing roles at big companies ...

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 December 08, 05:50

The combination of an economic downturn, cheaper direct marketing channels and pressure from

Aviva hires British Gas' Jan Gooding for senior marketing role

By Alex Brownsell, 13 November 08, 10:27

LONDON - Insurance giant Aviva has bolstered to its internal marketing team as its gears up for its ... Jan Gooding, interim marketing director at British Gas, has joined as marketing operations director and will be responsible for brand, customer and marketing communications, and customer billing ... that best practice is maintained across Aviva's global marketing communications. Both marketers are set ...

British Gas initiates fundamental review of marketing strategy

By Joe Thomas, 07 October 08, 12:28

LONDON - British Gas is conducting a root-and-branch review of its marketing strategy as it looks ... Marketing Sciences is overseeing the review. British Gas head of customer insight Carlos Soares said: 'All ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

, as compiled exclusively for Marketing by TNS Worldpanel. ... ; sales of both rose 27%, an impressive performance for brands operating in mostly commoditised markets ... rooted in the traditional less-healthy squash market. Top 10 Soft Drink Brands 2008 Rank Brand ... account for the biggest share of the market, with 20%; cereal bars account for three ...

Biggest brands: Top 20 brand categories 2008

By Jane Simms, 23 September 08, 08:30

by consumers, and competition is hotting up among retailers for their share of own-label spend. This month Asda ... are 'trading down' are driving sales of own-label products. Asda's Extra Special range is growing fast - up 46 ...

Biggest brands: Top 50 grocery brands by sales 2008

By Jane Simms, 23 September 08, 08:30

. The 2008 Biggest Brands ranking, compiled exclusively for Marketing by TNS Worldpanel, offers ... -growing categories in the biscuit market. We seem to be drinking more, too - wine brand Hardys enjoyed a 22% rise ... of growth continues, they may break into the main table next year. Mass-market wine brand Stowells ...

Energy brands ramp up spend amid price hikes

By Alex Brownsell, 27 August 08, 08:30

LONDON - Marketing spend in the energy sector has swelled by more than 25% this year, coinciding ... and Southern Energy - collectively spent a record 58.5m on marketing from January and June, compared with 46 ... %. The escalation in marketing spend has been criticised by groups concerned by the price of fuel. A spokesman for the Child Poverty Action Group, said: 'Pumping up the marketing budget while cutting social assistance ...

E.ON puts task into MediaCom

05 August 08, 12:00

Manchester, to handle its search marketing account after a pitch against five undisclosed agencies. In June E.ON appointed Jeremy Davies to its most senior marketing position. The former Abbey brand ...