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VisitEngland appoints first chairman

By Alex Brownsell, 19 December 08, 02:50

was appointed to that role in 2005. As revealed in Marketing in October, it was announced that a standalone ... an independent marketing budget and managerial structure. Amanda Smith, formerly acting general manager for England at VisitBritain, will be VisitEngland's head of marketing, and Jenny McGee has been appointed head ...

ABTA travel agency body launches first digital campaign

By Alex Brownsell, 19 December 08, 02:43

marketing campaign, promoting the benefits of package holidays, broke in October in the wake high ...

Visit London awards SEO account to Steak

By Fiona Ramsay, 19 December 08, 11:00

As part of Visit London's wider brief to market the capital to leisure and business visitors, Steak has been tasked with optimising off-site activity to drive traffic to the www.visitlondon.com website. Keywords will be mapped to Visit London's website ensuring that the most relevant landing pages ...

Moneysupermarket.com appoints easyJet's David Osborne marketing director

By Fiona Ramsay, 19 December 08, 10:20

marketing director. He will take up the role in March 2009. ... Currently regional general manager UK at easyJet, Osbourne has previously been marketing director ... and e-business of Orange and head of brand marketing at Amazon.co.uk. He has also held various senior marketing roles in drinks companies, including Diageo. Meanwhile, Simon Nixon, founder and chief executive ...

Travel comparison site scales back due to recession

By Alex Brownsell, 19 December 08, 08:45

, development plans and marketing budgets for the site are to be scaled down. ... Founder and managing director Ray Mason, head of customer experience Mike Ramsden and marketing manager Vicky Smith are all expected to leave the website early next year. In a statement, Mason said: The timing of the downturn in the economy and the travel sector in particular could perhaps have been better ...

Blue Chip Vacations hires Flybe marketer Neil Simpkin

By Miranda Fitzgerald, 18 December 08, 12:40

appointed Neil Simpkin to the newly-created role of marketing director to oversee the expansion of the brand. ... Simpkin joins from low-cost airline Flybe, where he held a variety of marketing positions including, most recently, head of digital and loyalty marketing. In the position he was responsible for online customer retention and acquisition across Europe, increasing the percentage of sales taken through ...

TUI unveils new positioning

By Alex Brownsell, 16 December 08, 12:15

holiday. First Choice, conversely, will ensure that future marketing appeals to young families ... , digital and direct marketing. Following the high-profile failure or XL Leisure this year, the print ads ... Williamson, who stepped up from the position of marketing and product director in October. In 2007, TUI AG ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 December 08, 05:50

The combination of an economic downturn, cheaper direct marketing channels and pressure from

Trafalgar Square lions talk in Visit London campaign

By Alex Brownsell, 05 December 08, 08:55

tourism in the city. The activity follows the pledge of an extra £750,000 in marketing funds from Mayor ... tough times ahead, there are still major opportunities to promote the city to our key markets. London ...