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Marketing's Sponsorship Agency League Tables 2008

By Staff, 12 December 08, 05:00

It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the s...

Marketing's Digital Agencies League Table 2008

By Staff, 12 December 08, 12:00

As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising

Marketing's Customer Publishing League Table 2008

By Staff, 10 December 08, 12:00

With growth of £234m in two years, the industry is in rude health, as brands release the opportunity to talk directly to consumers in a compelling editorial environment across various media.

Marketing Digital Leagues 2008

By Becky Charles, 20 October 08, 06:22

Despite a difficult climate, digital marketing continues to record impressive growth as other media ... , marketers are feeling the squeeze. Digital agencies, however, are bullish about their prospects. Despite the tough conditions, digital remains a strong growth area, and is propping up the media market. Internet ... 's emergence as a vital channel for branding campaigns. Marketers are more comfortable with digital media ...

Field marketing leagues tables 2008

By Rob McLuhan, 12 August 08, 10:34

LONDON - The need for activation in sponsorship and traditional field marketing led to the growth ... Field marketing has developed markedly over the years, as experiential activity has added a ... . Events such as Nike Run London and the Red Bull Flugtag are proliferating, and field marketers ... drinkers,' says Innocent Drinks marketing manager Andrew Bullock. There are changes on the traditional ...

Design: Design agency leagues - Marketing league table

08 July 08, 12:00

Design agencies have an important and enduring part to play in the marketing mix, but proving ... it will be used for at least five years. Although design may provide some of the materials used for marketing ... for years. The design industry is also different from other marketing services in its culture ... in the marketing industry. 'There are many small agencies run by designers who are passionate about their product ...

Sponsorship agency leagues

By Nicola Clark, 17 June 08, 01:33

market is in robust health. ... of London 2012. Bob Heussner, managing director of Octagon Games Marketing, says that the London Organising ... , research from Ipsos MORI's Sportscan revealed that the value of the UK sports sponsorship market topped 450m for the first time. The estimated market size for 2006 is 451m, an increase of 5.37% on 2005 ...

Direct marketing leagues tables show industry convergence

By Richard Abbott, 01 April 08, 10:45

by other marketing disciplines. ... Direct marketing continues to be dogged by the junk mail tag, but is nonetheless enjoying ... for traditional advertising work. Squeezed marketing budgets, coupled with the unstoppable rise of digital media ... direct marketing and sales promotion, we have merged our league tables for these disciplines. Indeed ...

Top 100 online advertisers

By Nicola Clark, 26 March 08, 08:45

LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising ... Elizabeth Kesses, UK marketing director at Twentieth Century Fox, is one of many senior marketers ... to the medium. Scott Gallacher, Sky s director of online and partner marketing, believes online advertising ... and the line between marketing and providing service online has blurred, he adds. Despite the rising spend ...

Advertising: Top 50 Creative Agencies

11 March 08, 12:00

's WCRS rose 87% and Publicis' Fallon leapt 150%. Abbott Mead Vickers BBDO - Marketing's Agency ... their accounts to big agencies are long gone. Medium-sized agencies are performing well as some marketing ... business wins including Eurostar, Asda and Cadbury Dairy Milk - which saw the agency go on to produce ...