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Sharing ad revenue with YouTube creators helps marketers target ads

By Bill Britt, 31 January 08, 10:15

for their efforts. The company says the initiative will enable marketers to target their ads based on viewer tastes ... . For marketers, the company says its Partner Program expands the quality and scope of video content available ...

National Blood Service retains DLKW

By Staff, 31 January 08, 09:00

. Gavin Evans, head of marketing at the NBS, said: Its vital we encourage new and existing donors to give ...

Gillette signs Jonny Wilkinson as UK brand ambassador

By Ed Kemp, 30 January 08, 12:00

Last year, Marketing revealed that Thierry Henry, Roger Federer and Tiger Woods were to replace footballer David Beckham as the global brand ambassadors for the male grooming brand. The Trio are currently ... the Gillette Fusion Power razor. Wilkinson has been arguably England s most marketable sportsman in recent ...

Magners appoints managing director

By Gemma Charles, 30 January 08, 12:15

As part of the role Holberry will oversee GB marketing of the Magners brand, which has been hit by fierce competition from Scottish Newcastle s Bulmers Original. He joins the group board on 18 March. Holberry joins from Coors Brewers where he has been managing director of Coors Sales Operations since 2001 ...

Lost fans to find answers in Bluetooth Zone at Victoria Station

By Nicola Clark, 30 January 08, 08:30

LONDON - Sky One is to promote the fourth series of Lost with a multimedia marketing campaign ... The mobile activity is part of a 1.3m campaign to promote the cult series following its acquisition by Sky last year. The campaign will include outdoor, press and radio activity. Alex Lewis, marketing director at Sky One, said the new series will answer many of the unanswered questions that have ...

Aquafresh launches aerosol gel toothpaste

By Staff, 30 January 08, 08:45

The foaming gel product was introduced last year in several continental European markets. The package s graphics and branding were created in London by Slice Design. The vibrant design of its airtight aluminium is intended to communicate the technological advances of the product it contains. Slice Design ...

Dip in used car sales signals consumer belt tightening

By Staff, 30 January 08, 09:00

and zero percent finance deals on new cars. Although interest rate rises had affected the new car market ...

Nike launches campaign to promote women's sport

By Staff, 30 January 08, 08:30

impact it can have on their lives, according to Bridget Elliot, marketing manager for NikeWomen in the UK ...

The Marketing Profile: Baroness Peta Buscombe

By Gemma Charles, 29 January 08, 10:00

of attacks on the marketing community from an increasingly shrill set of lobby groups. The most senior ... was notable for its absence of restrictions on marketers. While it is impossible to quantify Buscombe ...

Is BBC Three a commercial threat?

By Nicola Clark, 29 January 08, 08:45

s commercial rivals be feeling worried? BBC-bashers have long argued that the marketing power of its own ... TV market as a whole is booming, and despite media claims that the key youth demographic is deserting ... to emerge of a vibrant market. It is not surprising, then, that both ITV2 and E4 put in strong performances ...