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LG leverages sponsorship of London's New Year's Eve fireworks

By Staff, 29 December 08, 01:30

skills to find work. LG Electronics UK and Ireland marketing director Andrew Warner said: Working ...

Sweaty Betty awards affiliate marketing account to LinkShare

By Fiona Ramsay, 29 December 08, 10:30

and drive online traffic with a new affiliate marketing programme. ... The appointment marks the first affiliate campaign by Sweaty Betty, which will use LinkShare's network to promote web offers and introduce new collections, as well as strengthening relationships with existing customers. Nicola Huet, head of direct sales at Sweaty Betty, said affiliate marketing would ...

Pressure group accuses food marketers of distributing misleading information in school

By Gemma Charles, 29 December 08, 08:30

LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been ... In a report called Through the back door', the Children's Food Campaign levels heavy criticism at school-focused promotions which it says accounts for 300m a year of UK companies' marketing spend. According to the report, two thirds of the curriculum packs that the Children's Food Campaign surveyed ...

Mighty Boosh star lends voice to £30m More Th>N campaign

By Alex Brownsell, 24 December 08, 11:15

as it looks to overhaul its brand and ditch its traditional mascot-led marketing. ... - and below-the-line media later in the year, will run throughout 2009. Marketing director Pete Markey said that, with major brand campaigns expected from many of More Th n's competitors, the marketing needed a ...

Exeter Friendly Society launches medical insurance campaign

By Alex Brownsell, 24 December 08, 08:30

The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

Jammie Dodgers links with Red Nose Day

By Ed Kemp, 24 December 08, 08:30

Burton's Foods, which owns the children's biscuit brand, is supporting its partnership with Red Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny for Money! From January through to April, it will run a marketing campaign that includes in-store promotions ...

B&Q marketing director Jo Kenrick departs

By Ed Kemp, 23 December 08, 12:30

LONDON - B&Q marketing and customer proposition director Jo Kenrick has left the DIY retailer after ... Kenrick, who was placed 52nd in Marketing's 2008 Power 100 list of industry leaders, had been the only woman on the B Q board. Prior to joining B Q Kenrick worked at, Camelot, Wilson Connelly, Asda and Woolworths. She was one of the first women in the RAF. The company said in a statement that Kenrick ...

Diageo continues Film4 sponsorship

By Gemma Charles, 23 December 08, 12:55

, More4 and the 11pm showing on Film4. Ali Wilkes, Great Britain spirits category marketing manager ...

ActionAid pressures Tesco on developing world wages with viral spoof

By Miranda Fitzgerald, 23 December 08, 09:47

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...