Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 256 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

P&G to launch washing gel that cleans at 15 degrees

By Joe Thomas, 30 September 08, 04:46

The new product, Ariel Excel Gel, builds on Ariel's Cool Clean campaign, which claims that consumers can save up to 40% of energy by washing at 30 degrees. Speaking at Marketing's Brands Assembly today at the Hurlingham Club, P G corporate marketing director UK Ireland, Roisin Donnelly said: 'We ...

Capital One plunges down list of biggest direct mail spenders

By Richard Abbott, 30 September 08, 03:45

% to 16.2m. The figures, published in this week's Marketing, reveal that brands are spending less direct ... in marketing expenditure, and the fact that other direct marketing channels, such as email, are cheaper to use ...

Fringe meetings on marketing issues at the Labour Party Conference

By Gemma Charles, 30 September 08, 04:00

LONDON - The Labour Party Conference spawned a host of marketing-related events. ... . Nonetheless, away from the main hall, fringe sessions buzzed with debate about marketing, communication ... the banning of alcohol ads before 9pm, in the marketing industry's favour. Culture secretary Andy Burnham ... children. He told Marketing: 'Some people forget that it isn't the same as when they were growing up ...

The Marketing Profile: Tom Hings of Royal Mail

By Alison Donnelly, 30 September 08, 04:00

LONDON - Tom Hings, director of brand marketing at Royal Mail, carries the stern look of a man who ... The former Carlsberg marketer is about to reposition one of the UK's most famous brands. One wrong ... liberalisation of the postal- services market in 2006, and the end of Royal Mail's 350-year monopoly, it has lost ... of its marketing and communications from the consumer sector toward businesses, partly to remind big ...

Top 100 direct mail advertisers: financial-services brands

By Robert McLuhan, 30 September 08, 02:58

LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced ... to abide by,' says Sam Jordan, managing director at integrated marketing agency Baber Smith. Top brands ... environmental impact and serving our customers better,' says Justin Bell, head of marketing effectiveness ... at marketing agency HS P. 'Consumers won't bother with them if they have to work hard to figure them out ...

How marketing is shaping the US election

By Miranda Fitzgerald, 30 September 08, 09:00

Brothers and Merrill Lynch over the past fortnight, image and marketing of candidates Barack Obama and John ... of how the presidential campaigns have been using a variety of marketing channels this year's election ... cycles vs. field marketing For all the polling the world, the outcome of the election will be far from ...

Warburtons to take on Hovis with £22m push

By Gemma Charles, 30 September 08, 09:56

LONDON - Warburtons is pumping £22m into a heavyweight marketing push designed to highlight its ... ' marketing spend for the next 12 months. The investment represents a significant hike in adspend; according ... aiming to consolidate its position as market leader. According to Warburtons, the increase in marketing ... expertise involved in bread-baking. Warburtons' marketing director, Richard Hayes, said: 'It's a rare thing ...

Ford switches Mark Simpson to UK marketing director

By Alex Brownsell, 30 September 08, 09:51

LONDON - Mark Simpson, Ford of Europe's director of marketing communications, is to take over ... His appointment follows the decision by current UK marketing director Mark Ovenden to take the position of marketing, sales and service director at the car brand's Russian operation. Simpson has been in his current role for four years, while Ovenden replaced Steve Hood as UK marketing director in early ...

What marketers really need to know about the credit crunch

By Nicola Clark, 30 September 08, 08:00

LONDON - Using exclusive research from Henley Centre HeadlightVision, Marketing looks behind ... The financial pages make grim reading for the UK marketing community, with headline after headline ... of the collapse of the subprime US mortgage market -has now become the core reason cited for any failures. Media owners, the advertising community and marketers are operating at the sharp end of this crunch. One need ...

Arctic Roll to make a comeback as Birds Eye joins retro food trend

By Gemma Charles, 30 September 08, 08:00

-dessert market with the relaunch of the Arctic Roll, which it axed a decade ago. ... spring. According to Mintel, the frozen-dessert market, valued at 217.6m, recorded the most dynamic ...