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Wonderbra creates new marketing role for Julia Nolan

By Joe Thomas, 23 December 09, 12:15

of marketing.

Royal Navy seeks digital agency

By Joe Thomas, 22 December 09, 10:00

LONDON - The Royal Navy is looking for a digital marketing agency to handle its communications ... Services team to execute tactical digital activity for Royal Navy recruitment marketing. This includes ... and marketing initiatives. ...

Hovis tops ITV's Ad Of The Decade with 'Go On Lad'

By Joe Thomas, 21 December 09, 11:59

4. Cadburys: Eyebrows 5. Carlsberg: Old Lions 6. Citroen C4: Transformer 7. Compare the Market ...

Mr Kipling sponsors All Star Mr & Mrs on ITV

By Joe Thomas, 21 December 09, 09:50

entered into a high profile TV sponsorship, alongside an integrated marketing. The sponsorship will give ... repeats the following Sunday and Monday, as well as a presence on ITV.com. The supporting marketing ...

Opinion: Brands jostle for attention at Copenhagen climate change summit

By Arlo Brady, 17 December 09, 12:47

for attention against the backdrop of UN negotiations. COP15's importance stretches way beyond marketing ... of marketing approaches was evident. Technology giants leveraged IT to create experiential exhibits - Google ... remains to be seen. Indeed, it seems the marketing lessons will be learnt long before the environment ...

Consumers want top tea brands to convert to Fairtrade

By Gemma Charles, 17 December 09, 12:21

the market - PG Tips, Tetleys, Twinings, Typhoo and Yorkshire Tea - calling for them to go Fairtrade ... Fairtrade tea to sell. PG Tips, Tetleys, Twinings, Typhoo and Yorkshire Tea have 72% of the market ...

Warner Bros launches national ad campaign for Sherlock Holmes film

By Sarah Johnson, 17 December 09, 10:30

LONDON - Warner Bros is supporting the release of Guy Ritchie's 'Sherlock Holmes' with a marketing

Video: TUI launches Thomson and First Choice ads

By Alex Brownsell, 17 December 09, 08:30

by print, online and direct marketing activity. The new First Choice spot, again by BMB, will attempt ...

The toys of Christmas 2009, according to social media

16 December 09, 05:03

the marketing right can have a huge effect and you'd expect this sector to be pioneering the use of the social ... be integrated with other marketing spend. To generate impact across social media channels, a brand will need ... social media strategy and the approach needs to be part of the ongoing marketing mix; not just ...

Battle of the brands: CNN versus Sky News

16 December 09, 04:38

Sky News reaches 5.5 per cent of viewers across Europe, according to the latest viewing figures from the 2009 European Media and Marketing Survey, which samples 13 per cent of adults in Western Europe. CNN International fares less well, with a total share to 3.8 per cent, placing it 3 rd in Europe ...