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Video: TUI launches Thomson and First Choice ads

By Alex Brownsell, 17 December 09, 08:30

by print, online and direct marketing activity. The new First Choice spot, again by BMB, will attempt ...

Round table video: Food and drink marketers take the initiative in self-regulation

By Richard Abbott, 01 December 09, 08:30

LONDON - Food and drink marketers were praised for pre-empting the threat of regulation ... ;} Mike Hughes, director general of ISBA, said the UK was one of the most regulated markets in Europe but praised marketers for cleverly using self-regulation to anticipate pressure on the advertising of products that are high in fat, sugar and salt. Marketers have shown a real fleetness of foot in anticipating ...

Accurist launches Tweeting Clock and new version of John Cleese's iconic 1978 TV ad

By Staff, 26 November 09, 04:15

the ad's release. It's a natural marketing move for Accurist, which in 1986 became the first official ...

Watch the John Lewis Christmas TV ad

By Joe Thomas, 11 November 09, 09:30

similar amount of media space because of market deflation. The 70-second ad will also feature in 90 UK ...

Waitrose unveils branding campaign for Christmas season

By Joe Thomas, 10 November 09, 08:30

' is the central theme to Waitrose's marketing strategy this Christmas and the TV ad, which breaks on Wednesday ...

See Ford's latest ad for the Focus model

By Alex Brownsell, 06 November 09, 09:00

Nesbitt. Ford of Europe's director of marketing communications, Maureen Graham, oversaw the development ... Focus across international markets. ...

Hovis TV ad supports Royal British Legion's annual Poppy Appeal

By Joe Thomas, 02 November 09, 09:30

that appeared at the weekend. All marketing activity, including an in-store push, has been created by MCBD ...

LG breaks £3m 'freedom' ad campaign for LED TV

By Fiona Ramsay, 30 October 09, 03:03

The brand's TV marketing manager, George Mead, says the TV, print and online campaign aims ... digital TV technologies are shaping its marketing plans'. The company is running a technology ... different products and technologies. Mead said LG was trying to dumb down its marketing' to make ...

Watch Microsoft's 'I'm a PC' TV ad for Windows 7

By Fiona Ramsay, 22 October 09, 02:54

Mike Fischer, chief marketing officer for Microsoft Consumer and Online, said the campaign by Crispin Porter Bogusky was part of a longterm, multi-year dialogue' with consumers focused on the theme ... ' for rival Google to launch its b2b marketing campaign Going Google'. The campaign builds on last year's I ...

Marketing video: Telecoms round table

By Staff, 20 October 09, 08:30

LONDON - The lack of loyalty to telecoms networks was top of the agenda when Marketing and Yahoo ... limited brand differentiation in a price-driven market. With these issues in mind, Marketing joined ... selection of telecoms marketers and category experts to join us at the Century Club in London. Film produced ...