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Wonderbra creates new marketing role for Julia Nolan

By Joe Thomas, 23 December 09, 12:15

of marketing.

Royal Navy seeks digital agency

By Joe Thomas, 22 December 09, 10:00

LONDON - The Royal Navy is looking for a digital marketing agency to handle its communications ... Services team to execute tactical digital activity for Royal Navy recruitment marketing. This includes ... and marketing initiatives. ...

Hovis tops ITV's Ad Of The Decade with 'Go On Lad'

By Joe Thomas, 21 December 09, 11:59

4. Cadburys: Eyebrows 5. Carlsberg: Old Lions 6. Citroen C4: Transformer 7. Compare the Market ...

Mr Kipling sponsors All Star Mr & Mrs on ITV

By Joe Thomas, 21 December 09, 09:50

entered into a high profile TV sponsorship, alongside an integrated marketing. The sponsorship will give ... repeats the following Sunday and Monday, as well as a presence on ITV.com. The supporting marketing ...

Opinion: Brands jostle for attention at Copenhagen climate change summit

By Arlo Brady, 17 December 09, 12:47

for attention against the backdrop of UN negotiations. COP15's importance stretches way beyond marketing ... of marketing approaches was evident. Technology giants leveraged IT to create experiential exhibits - Google ... remains to be seen. Indeed, it seems the marketing lessons will be learnt long before the environment ...

Consumers want top tea brands to convert to Fairtrade

By Gemma Charles, 17 December 09, 12:21

the market - PG Tips, Tetleys, Twinings, Typhoo and Yorkshire Tea - calling for them to go Fairtrade ... Fairtrade tea to sell. PG Tips, Tetleys, Twinings, Typhoo and Yorkshire Tea have 72% of the market ...

Warner Bros launches national ad campaign for Sherlock Holmes film

By Sarah Johnson, 17 December 09, 10:30

LONDON - Warner Bros is supporting the release of Guy Ritchie's 'Sherlock Holmes' with a marketing

Video: TUI launches Thomson and First Choice ads

By Alex Brownsell, 17 December 09, 08:30

by print, online and direct marketing activity. The new First Choice spot, again by BMB, will attempt ...

Channel 4 and TalkTalk join Project Canvas

By Sarah Johnson, 16 December 09, 11:20

invested more than 1 billion in the broadband and the home phone market in the UK. The company launched ...

My-wardrobe.com appoints Amanda Metcalfe as marketing director

By Joe Thomas, 16 December 09, 10:20

designer fashion, has appointment Amanda Metcalfe, as marketing director. ... -tailer Koodos, where she held the position of marketing and communications director. Prior to joining Koodos ... , Debenhams, Laura Ashley and Selfridges. Metcalfe will oversee the company's marketing strategy, as it ramps up its CRM, direct marketing, affiliate and PPC activity. She will report to founder and CEO ...