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Royal Navy seeks digital agency
LONDON - The Royal Navy is looking for a digital marketing agency to handle its communications ... Services team to execute tactical digital activity for Royal Navy recruitment marketing. This includes ... and marketing initiatives. ...
The toys of Christmas 2009, according to social media
the marketing right can have a huge effect and you'd expect this sector to be pioneering the use of the social ... be integrated with other marketing spend. To generate impact across social media channels, a brand will need ... social media strategy and the approach needs to be part of the ongoing marketing mix; not just ...
Battle of the brands: CNN versus Sky News
Sky News reaches 5.5 per cent of viewers across Europe, according to the latest viewing figures from the 2009 European Media and Marketing Survey, which samples 13 per cent of adults in Western Europe. CNN International fares less well, with a total share to 3.8 per cent, placing it 3 rd in Europe ...
Battle of the brands: Harrods versus Selfridges
seemingly stable property market. Recent data from the Office of National Statistics and the British Retail ...
Top five consumer trends in 2009
LONDON - Marketing identifies the five most important consumer trends of 2009. ... and shamed in an instant, presenting a big challenge for marketers. 5 Crowd-sourcing Getting consumers ...
INQ launches social-media mobile phone
affordable social mobile devices targeted at the teenage market. The INQ Chat retails at 99 on prepay ... , VoIP and social networking at the heart of the phone. Jeff Taylor, co-founder and marketing director ... phones, our approach to marketing will break the tired, old formats that the old mobile brands have ...
Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing
address a fundamental marketing challenge in the auto business. Both manufacturers have worked ... with other drivers, and we will work hard to match their performance. More interestingly, from a marketing ... relationship being 'owned' by the dealer. Dealer marketing is highly variable in quality ...
Mark Ritson on Branding: the Google brand just keeps on stretching
Shipside, confidently retorted. Obviously the markets weren't as sure as Miles. On Thursday, Rightmove ... in both it and TomTom have plunged dramatically since Google's entry into their market. Ask senior ... consideration. However, ask them about the threat of competitors from other categories invading their market ...
Holiday Cottages Group hires agencies for £8m brief
to a joint digital marketing brief in 2010, following a pitch. ... 8 million over the next 12 months. Efficient Frontier will handle paid search marketing campaigns ...
Editor's comment: Agencies succeed against the odds
Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement ... clients have either frozen or slashed their budgets. Marketers now expect their agencies to produce ... weighted toward new business and 360 thinking, but, as most marketing departments felt ...
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