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Holiday Cottages Group hires agencies for £8m brief
to a joint digital marketing brief in 2010, following a pitch. ... 8 million over the next 12 months. Efficient Frontier will handle paid search marketing campaigns ...
Editor's comment: Agencies succeed against the odds
Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement ... clients have either frozen or slashed their budgets. Marketers now expect their agencies to produce ... weighted toward new business and 360 thinking, but, as most marketing departments felt ...
Marketing names VCCP as Creative Agency of the Year
LONDON - VCCP has triumphed in a tightly fought battle to win the title of Marketing's Creative
BMW reviews UK advertising account out of WCRS after 29 years
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing
Grant's whisky appoints digital/CRM projects to Gyro:HSR
, William Grant Sons' global relationship marketing manager, Utadi Murphy, will lead the development ...
Mars' luxury pet-boarding chain mypetstop appoints Gratterpalm to ad account
direct marketing and e-campaigns. It will oversee creative work for the mypetstop website and drive all ...
John Lewis launches direct mail campaign with Christmas offers
LONDON - John Lewis is launching a direct marketing campaign to encourage consumers to shop
St Dunstan's launches Christmas donation drive
a Christmas direct marketing drive that features a soldier injured in Afghanistan and his family.
Special Report, Direct Marketing: charting the route to integration
customers. However, as more marketers assign direct agencies to multi-faceted briefs, the tide may ... joined-up marketing campaign is therefore the ultimate challenge for any marketer. The campaign has ... on the dotted line, which is often the main task of direct marketing. These are age-old issues for marketers ... been forced to look afresh at the possibilities of using direct marketing to build brands. Mike Welsh ...
Do corporate brands have a place in the classroom?
; mso-bidi-language:#0400;} Martine Ainsworth-Wells, marketing director, VisitLondon ... Field, marketing director, Aunt Bessie's Yes If my teenage daughter and son are anything to go by, there is no stopping this happening anyway. Schoolchildren are some of today's most marketing-savvy consumers, so I ...
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