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Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009. ... PHD 56 44 9 Initiative 42 49 10 MediaVest 38 41 Marketing's Adwatch ... Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009 ...

Editor's comment: Agencies succeed against the odds

08 December 09, 02:50

Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement ... clients have either frozen or slashed their budgets. Marketers now expect their agencies to produce ... weighted toward new business and 360 thinking, but, as most marketing departments felt ...

Mirror Group appoints Arena to £6.5m media account

By Sarah Johnson, 03 December 09, 10:35

and will begin working with Mirror Group in the new year. Lorraine Fraser, director of marketing, Trinity ...

Global Radio appoints Rocket to £6.4m media duties

By Sarah Johnson, 27 October 09, 09:35

was appointed marketing director. The radio group had ended its relationship with Publicis Groupe's MediaVest ...

Digital Agency League Table 2009

By Becky Charles, 22 October 09, 04:01

as marketers look to make the most of the platform's budget-friendly attributes. ... Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing disciplines, but it has boosted online's appeal as marketers seek greater accountability and respond ... , despite the overall advertising market shrinking 16.6%. The web's market share, meanwhile, rose from 19 ...

Innocent assigns UK media business to Vizeum

By Joe Thomas, 13 October 09, 09:00

by Innocent marketing director, Thomas Delabriere. 'It makes sense for us to look at Coca-Cola's roster ... -European advertising account for the energy drink Powerade. Last week, Innocent rolled out a 1.2m marketing campaign ...

Sponsorship Agency League Table 2009

By Ed Kemp, 07 October 09, 08:30

, tiered sponsorship models brought order to a previously ad-hoc market. This need for structure ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... of marketing budgets as increasingly sophisticated measurements and analyses replace deals done at the whim ...

Market Research League Table 2009

By Mary Cowlett, 11 September 09, 04:00

At first glance, this year's market research league table indicates that the industry is living up ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market by the Market Research Society. Domestic research grew by a respectable 3.8%, but internationally it expanded ...

Marketing's Experiential Marketing League Table 2009

By Robert McLuhan, 13 August 09, 12:00

This year, Marketing has introduced a separate league for experiential agencies, reflecting ... demonstra tions and branded events on the rise, experiential has emerged as a standalone marketing ... companies to create a lasting impression with consumers. Overlap with traditional field marketing remains ... of their revenue from retail-based activity. see also Field Marketing League Table 2009 However, most agencies ...