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Digital Agency League Table 2009

By Becky Charles, 22 October 09, 04:01

as marketers look to make the most of the platform's budget-friendly attributes. ... Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing disciplines, but it has boosted online's appeal as marketers seek greater accountability and respond ... , despite the overall advertising market shrinking 16.6%. The web's market share, meanwhile, rose from 19 ...

Sponsorship Agency League Table 2009

By Ed Kemp, 07 October 09, 08:30

, tiered sponsorship models brought order to a previously ad-hoc market. This need for structure ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... of marketing budgets as increasingly sophisticated measurements and analyses replace deals done at the whim ...

Market Research League Table 2009

By Mary Cowlett, 11 September 09, 04:00

At first glance, this year's market research league table indicates that the industry is living up ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market by the Market Research Society. Domestic research grew by a respectable 3.8%, but internationally it expanded ...

Marketing's Experiential Marketing League Table 2009

By Robert McLuhan, 13 August 09, 12:00

This year, Marketing has introduced a separate league for experiential agencies, reflecting ... demonstra tions and branded events on the rise, experiential has emerged as a standalone marketing ... companies to create a lasting impression with consumers. Overlap with traditional field marketing remains ... of their revenue from retail-based activity. see also Field Marketing League Table 2009 However, most agencies ...

Marketing's Field Marketing League Table 2009

By Robert McLuhan, 13 August 09, 11:00

; mso-bidi-language:#0400;} The recession has brought mixed fortunes to field marketing ... , the middle of the market is being squeezed hardest. A high-profile casualty this year was The Blue Water ... industry is faring better than some other marketing services, because it primarily supports FMCG products ...

IPA Bellwether Report hints at tentative economic improvement

By Staff, 13 July 09, 09:31

LONDON - The rate of decline in marketing spend has eased with companies surveyed reporting ... in the second quarter of the year, raising the risk of marketing spend falling in 2009 even more than in 2008 ... optimistically inclined the April Bellwether seemed to signal the bottom of the market, and the new report ...

Marketing's Design Agency League Table 2009

By Scott Billings, 01 July 09, 11:30

of Barack Obama as president of the US. Enter Marketing 's Design Awards It was remarkable not only historically and politically, but also in terms of marketing, for Obama's campaign communications and branding ... marketing budgets and put projects on hold, agency margins are squeezed. There is no denying it has been a ...

Marketing's Customer Publishing League Tables 2009

By Nicola Clark, 17 June 09, 03:30

, but Marketing's annual league table reflects the continued resilience of the sector. Julia Hutchison, chief ... for the past six years, demonstrating great stability in an often fickle market. Chief executive Andrew Hirsch ... continues to place pressure on the marketing services industry, it is inevitable that this competition ...

Marketing's Contact Centre League Tables 2009

By Richard Abbott, 06 May 09, 06:00

to change their reputation and convince marketers of their experience and flexibility amid the downturn. ... . Contact centres are located at the more functional and unfashionable end of the marketing spectrum ... Bentley, chief executive of Granby Marketing Services, argues that a combination of in ... specialist Vertex. 'With the exception of clients operating in low-margin markets such as travel, we have ...

Biggest brands: Top 100 global brands by value 2009

By Nicola Clark, 28 April 09, 08:30

timely reminder that pulling back marketing support may well provide a quick fix to a company's bottom ... reasons to be cheerful in the UK, which is outperforming the broader market. The value of the top 10 UK ... gloom of the financial markets is having a bearing on consumers' purchasing habits. While the decline ...