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Holiday Cottages Group hires agencies for £8m brief
to a joint digital marketing brief in 2010, following a pitch. ... 8 million over the next 12 months. Efficient Frontier will handle paid search marketing campaigns ...
Sector Insight: Housewares retailing
Although the recession has shaken it, the housewares market remains on solid foundations. ... creeping into the housewares market as they latch onto the trend of consumers spending more money ... scratch and gardening are all enjoying a renaissance as well. The housewares market is not entirely ... textiles, but not big-ticket items such as kitchen appliances and furniture. The core market, comprising ...
Editor's comment: Agencies succeed against the odds
Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement ... clients have either frozen or slashed their budgets. Marketers now expect their agencies to produce ... weighted toward new business and 360 thinking, but, as most marketing departments felt ...
Brand Health Check: Katie Price
, but how many women are there in Price's cup market? Another of the brand's promises is to become part ... . Now she is just a sell-out. She has it seems to me overexposed her brand, saturated the market ...
Skoda UK promotes Chris Newitt to top marketing job
LONDON - Volkswagen has promoted Chris Newitt to the role of Skoda UK head of marketing. ... , including brand manager and planning manager. Newcombe was appointed as the marque's head of marketing ...
Nostalgic noughties: celebrities and heritage brands were key themes of the past decade
'Oreal Paris to front the launch of a range of beauty products specifically aimed at the UK market. Brands ... digital music movement that has forced labels to reassess how they release and market music. A casualty ...
Sex talk: Durex launches online community for members to discuss their sex lives
-fareast-language:#0400; mso-bidi-language:#0400;} The project is being led by marketing agency Code ...
Labour to step up online campaigns
LONDON - The Labour Party is expanding its digital marketing capability as it looks to challenge ... to increase the effectiveness of its email marketing. It is recruiting an online communities organiser ... in this role, Craig Elder. Labour is also looking for a digital marketing co-ordinator to manage email marketing data analysis, with responsibility for profiling, segmentation and targeting. They will also ...
Coca-Cola Enterprises appoints Engine to help push green message
initiative. However its introduction to the UK market is on ice, pending the resolution of supplier issues ... of Engine as Marketing went to press. ...
UEFA revamps Euro tournament logo
Willems, UEFA's head of marketing activities, said the tournament's sponsors wanted a more defined ...
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