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Holiday Cottages Group hires agencies for £8m brief

By Joe Thomas, 09 December 09, 11:10

to a joint digital marketing brief in 2010, following a pitch. ... 8 million over the next 12 months. Efficient Frontier will handle paid search marketing campaigns ...

Sector Insight: Housewares retailing

By Jane Bainbridge, 08 December 09, 02:53

Although the recession has shaken it, the housewares market remains on solid foundations. ... creeping into the housewares market as they latch onto the trend of consumers spending more money ... scratch and gardening are all enjoying a renaissance as well. The housewares market is not entirely ... textiles, but not big-ticket items such as kitchen appliances and furniture. The core market, comprising ...

Editor's comment: Agencies succeed against the odds

08 December 09, 02:50

Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement ... clients have either frozen or slashed their budgets. Marketers now expect their agencies to produce ... weighted toward new business and 360 thinking, but, as most marketing departments felt ...

Brand Health Check: Katie Price

By Jeremy Lee, 08 December 09, 02:30

, but how many women are there in Price's cup market? Another of the brand's promises is to become part ... . Now she is just a sell-out. She has it seems to me overexposed her brand, saturated the market ...

Skoda UK promotes Chris Newitt to top marketing job

By Alex Brownsell, 08 December 09, 12:30

LONDON - Volkswagen has promoted Chris Newitt to the role of Skoda UK head of marketing. ... , including brand manager and planning manager. Newcombe was appointed as the marque's head of marketing ...

Nostalgic noughties: celebrities and heritage brands were key themes of the past decade

By Sarah Johnson, 08 December 09, 12:30

'Oreal Paris to front the launch of a range of beauty products specifically aimed at the UK market. Brands ... digital music movement that has forced labels to reassess how they release and market music. A casualty ...

Sex talk: Durex launches online community for members to discuss their sex lives

By Ed Kemp, 08 December 09, 12:20

-fareast-language:#0400; mso-bidi-language:#0400;} The project is being led by marketing agency Code ...

Labour to step up online campaigns

By Gemma Charles, 08 December 09, 10:30

LONDON - The Labour Party is expanding its digital marketing capability as it looks to challenge ... to increase the effectiveness of its email marketing. It is recruiting an online communities organiser ... in this role, Craig Elder. Labour is also looking for a digital marketing co-ordinator to manage email marketing data analysis, with responsibility for profiling, segmentation and targeting. They will also ...

Coca-Cola Enterprises appoints Engine to help push green message

By Gemma Charles, 08 December 09, 10:50

initiative. However its introduction to the UK market is on ice, pending the resolution of supplier issues ... of Engine as Marketing went to press. ...