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IPA Bellwether Report hints at tentative economic improvement

By Staff, 13 July 09, 09:31

LONDON - The rate of decline in marketing spend has eased with companies surveyed reporting ... in the second quarter of the year, raising the risk of marketing spend falling in 2009 even more than in 2008 ... optimistically inclined the April Bellwether seemed to signal the bottom of the market, and the new report ...

Marketing's Contact Centre League Tables 2009

By Richard Abbott, 06 May 09, 06:00

to change their reputation and convince marketers of their experience and flexibility amid the downturn. ... . Contact centres are located at the more functional and unfashionable end of the marketing spectrum ... Bentley, chief executive of Granby Marketing Services, argues that a combination of in ... specialist Vertex. 'With the exception of clients operating in low-margin markets such as travel, we have ...

Marketing's Direct Marketing and Sales Promotion League Tables 2009

By Noelle McElhatton, 31 March 09, 08:30

of the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital business ... The Marketing Store, Gyro International and CDMS, all of which reported profits up by more than a third on the previous year. Digital Marketing Group has also shot up the table, thanks to acquisitions. Next year ...