Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 265 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Top five consumer trends in 2009

By Nicola Clark, 15 December 09, 11:10

LONDON - Marketing identifies the five most important consumer trends of 2009. ... and shamed in an instant, presenting a big challenge for marketers. 5 Crowd-sourcing Getting consumers ...

Procter & Gamble buys Ambi Pur from Sara Lee

By Staff, 11 December 09, 02:40

, innovation, brand building and go-to-market execution to grow both the Febreze and Ambi Pur brands robustly ...

Brands struggle to kick the sales promotions habit

By David Benady, 11 December 09, 11:00

value to their offers through competitions, free gifts and charitable tie-ups. As a result, marketers ... 's TV ads, which show people in everyday situations pulling a super market shelf into view and taking ... 's head of marketing support. The game is also cashing in on the trend for consumers to seek discount ...

Editor's comment: Agencies succeed against the odds

08 December 09, 02:50

Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement ... clients have either frozen or slashed their budgets. Marketers now expect their agencies to produce ... weighted toward new business and 360 thinking, but, as most marketing departments felt ...

Nostalgic noughties: celebrities and heritage brands were key themes of the past decade

By Sarah Johnson, 08 December 09, 12:30

'Oreal Paris to front the launch of a range of beauty products specifically aimed at the UK market. Brands ... digital music movement that has forced labels to reassess how they release and market music. A casualty ...

Sex talk: Durex launches online community for members to discuss their sex lives

By Ed Kemp, 08 December 09, 12:20

-fareast-language:#0400; mso-bidi-language:#0400;} The project is being led by marketing agency Code ...

Marketing names VCCP as Creative Agency of the Year

By Jeremy Lee, 08 December 09, 09:45

LONDON - VCCP has triumphed in a tightly fought battle to win the title of Marketing's Creative

Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool

By Alan Mitchell, 08 December 09, 08:30

Asda's Andy Bond foresees a 'democratic age' where the public will take the lead in the way we do ... ? Because 21st-century marketing is becoming ever-more defined by the issue of consumer empowerment. Take Asda boss Andy Bond's recent 'democratic consumerism' speech. 'There's no doubt we're seeing the dawn ... of information they pay attention to. This has huge implications for marketing communications. The second level ...

Salary snapshot: Marketing administrators

By Becky Charles, 04 December 09, 09:01

LONDON - Marketing administrators, whose job title might also be marketing clerk, typically report ... 0 A marketer at this level would be expected to carry out clerical duties including obtaining quotes for suppliers of marketing materials, scheduling meetings, updating customer databases, as well ... of Marketing and Croner Reward, which supplies remuneration statistics to the industry, a marketer ...