Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 233 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Top five career moves in marketing in 2009

By Staff, 15 December 09, 10:49

LONDON - Mark Lund and Gill Barr are among the major players who changed jobs in the marketing ... welcome poster-boy for marketers aiming for the top. 2 Jeremy Schwartz Schwartz was appointed as chief marketing officer of News International in January, only to leave the company after eight months ... left the government marketing body to join the Southbank Centre. 4 Gill Barr Barr, the marketing ...

Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

;} The rankings, aggregated from the weekly Adwatch columns that appeared in Marketing in the year to October, show which brands and spots were most memorable to a panel of 1000 viewers. Asda enjoyed the highest ... took the top spot last year, had to settle for second place this time around. The strategy behind Asda ...

Top 10 ads with the highest recall in a single week in Adwatch 2009

By Staff, 15 December 09, 08:30

scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

Lloyds TSB launches campaign targeting flood victims

By Alex Brownsell, 24 November 09, 10:45

Group group marketing director Nigel Gilbert recently announced plans to step down from his role ...

The Marketing Profile: Mariano Dima of Visa Europe

By Alex Brownsell, 24 November 09, 08:30

Mariano Dima, executive vice-president for marketing and products at Visa Europe, is one of those ... -distance triathlon next year. In addition, as an Italian-Argentinian who cut his marketing teeth working for Pepsi ... Ayliffe three years ago, Dima took over the marketing of one of the most-trusted brands in the financial ... .' Differentiation has always been the biggest challenge for marketers in the payments sector. Dima insists that Visa ...

Top 20 slang brands

By Bill Britt, 24 November 09, 08:55

; mso-bidi-language:#0400;} Some marketers have tried to create their own slang brands ... it SoCo outside of its TV ads McDonald's to trademark slang-brand 'Maccy D's' Here's Marketing's Top ...

Aviva to maintain high marketing spend in 2010

By Alex Brownsell, 20 November 09, 10:30

LONDON - Aviva chief marketing officer Amanda Mackenzie has confirmed the financial services giant ... -fareast-language:#0400; mso-bidi-language:#0400;} The brand has invested a record amount on marketing ... must continue to support its various product fields with marketing activity. We are only one year ...

Barclays chief marketing officer Libby Chambers departs

By Alex Brownsell, 18 November 09, 04:15

) and Barclaycard chief marketing officer with immediate effect. ... across Barclays, and having built a talented marketing leadership team to carry things forward, the time is right to pursue new challenges,' said Jenkins. The marketer, who was promoted to her current role 18 months ago from the top marketing position within Barclaycard, first joined the group three years ago ...

Allianz hires Grey to £60m global ad account

By Alex Brownsell, 18 November 09, 02:30

marketing, internal engagement, corporate design, sponsorship and the Allianz Group's media budget. Team ... Althaus, senior vice president for global brand management at Allianz. In June, Marketing revealed ... marketing and communications manager David Keel said it is set to launch a range of consumer offerings under ...

RIAS launches TV and radio campaign to promote home insurance

By Staff, 13 November 09, 10:50

second radio advert is running on Jazz FM. RIAS marketing director Sarah Howe said the ads continue to build RIAS' new brand positioning and differentiate it in the market. By really understanding over 50s ...