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Sector Insight: Housewares retailing

By Jane Bainbridge, 08 December 09, 02:53

Although the recession has shaken it, the housewares market remains on solid foundations. ... creeping into the housewares market as they latch onto the trend of consumers spending more money ... scratch and gardening are all enjoying a renaissance as well. The housewares market is not entirely ... textiles, but not big-ticket items such as kitchen appliances and furniture. The core market, comprising ...

Pen brand Parker sponsors Tower of London ice rink

By Amy Golding, 02 December 09, 11:10

. Alison Potter, trade marketing manager for Parker, explains: Every morning between 1 and 24 December, a ...

Me and my mentor

By Sarah Johnson, 01 December 09, 06:10

Andrew Warner, marketing director, UK & Ireland, LG ... I first worked with Linda Norris, a marketing consultant at Somerset Marketing Services, at Royal Mail, as a fresh-faced marketing manager. She taught me that successful marketing never overlooks the people who will make it a reality. To become a marketing leader you must be able to inspire, moti vate ...

Dixons.co.uk ad takes festive swipe at high-street retailers

By Joe Thomas, 01 December 09, 08:46

and the campaign reflects this,' said Niall O'Keeffe, DSGi UK marketing director. 'We believe this latest execution ... online retail market grew 14% year on year between January and October, with shoppers spending ...

Salary snapshot: Marketing executives

By Becky Charles, 27 November 09, 09:45

LONDON - A marketer with this role would usually report to the marketing manager and assist ... Typically aged 33, marketing executives are responsible for developing and producing promotional literature alongside PR activity, exhibitions and market research. A marketer in this role would expect ... of Marketing and Croner Reward, which supplies remuneration statistics to the industry. The last actual bonus ...

Salary snapshot: Marketing manager

By Becky Charles, 23 November 09, 01:08

LONDON - Typically reporting to the marketing or sales and marketing director, a marketing manager ... as control over the product, promotional activity, pricing and distribution. A marketer at this level ... by the Chartered Institute of Marketing and Croner Reward, which supplies remuneration statistics to the industry. The last average bonus received by marketers at this level was 7150. The best-paid marketing managers ...

Do corporate brands have a place in the classroom?

By Staff, 17 November 09, 08:30

; mso-bidi-language:#0400;} Martine Ainsworth-Wells, marketing director, VisitLondon ... Field, marketing director, Aunt Bessie's Yes If my teenage daughter and son are anything to go by, there is no stopping this happening anyway. Schoolchildren are some of today's most marketing-savvy consumers, so I ...

Could crowd-sourcing be a useful way to generate advertising ideas?

By Staff, 10 November 09, 10:37

; mso-bidi-language:#0400;} No Jan Gooding, marketing director, Aviva If you have a ... talented marketers who have the skills to identify the gems in the rub bish, and are keen to build ... . The latest crop of crowd-sourced marketing initiatives understand this. Unilever received 1185 ideas using ...

Digital Agency League Table 2009

By Becky Charles, 22 October 09, 04:01

as marketers look to make the most of the platform's budget-friendly attributes. ... Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing disciplines, but it has boosted online's appeal as marketers seek greater accountability and respond ... , despite the overall advertising market shrinking 16.6%. The web's market share, meanwhile, rose from 19 ...

Mark Kleinman on marketing and the City: One strike and Royal Mail's out

By Mark Kleinman, 21 October 09, 10:40

Of all the companies upon which marketing directors across Britain depend, Royal Mail has a strong ... is resolved. If you are a marketing director who deploys direct mail as part of your communication strategy ... . In the hands of marketing experts Allan Leighton, the now-departed chairman, and Adam Crozier, the chief ...