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Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

By Andew Walmsley, 10 December 09, 11:30

address a fundamental marketing challenge in the auto business. Both manufacturers have worked ... with other drivers, and we will work hard to match their performance. More interestingly, from a marketing ... relationship being 'owned' by the dealer. Dealer marketing is highly variable in quality ...

Castrol hires former Arsenal stars for football campaign

By Alex Brownsell, 10 December 09, 10:15

and to provide them with some engaging content to share,' said Castrol UK marketing manager, Rob Stroud. ...

Skoda UK promotes Chris Newitt to top marketing job

By Alex Brownsell, 08 December 09, 12:30

LONDON - Volkswagen has promoted Chris Newitt to the role of Skoda UK head of marketing. ... , including brand manager and planning manager. Newcombe was appointed as the marque's head of marketing ...

Fiat is UK launch partner for MySpace Music

By Sarah Johnson, 03 December 09, 10:15

market in January. Activity will be across the website. The UK launch of MySpace Music offers users ...

Peugeot Citroen and Mitsubishi to join forces

By Staff, 03 December 09, 09:10

market to develop electric cars and four-wheel drive vehicles. It is thought that under the deal ...

BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing

Brands begin to dance to the tune of social media

By Adam Woods, 02 December 09, 03:50

bilities for clever marketers, as brands begin to appreciate the possible halo effect of positive social ... marketing services. This makes it even more important to engage beyond your own website. All of that third ... , when marketers realised that high visibility on bookmarking and networking sites could help send people ...

Brand Health Check: Skoda

By Jeremy Lee, 01 December 09, 08:30

and Traders. Meanwhile, its marketing strategy seems to be in disarray after its head of marketing, Mary Newcombe, moved into a non-marketing role. She will now be responsible for training across the Volkswagen ... positive signs in a tough market, and the demise of the government's scrappage scheme in February spells a ...

Nielsen data on advertising spend reveals how UK brands are responding to the recession

By Bill Britt, 27 November 09, 11:30

LONDON - Marketers are still cutting their advertising budgets, but at a slower rate, according a ... into marketing to promote their value ranges, while brand manufacturers tended to cut. In the first 12 months ... . ASDA stoked up its ad spend by 40% during this period. In contrast, Procter Gamble headed the list ...