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Top five consumer trends in 2009

By Nicola Clark, 15 December 09, 11:10

LONDON - Marketing identifies the five most important consumer trends of 2009. ... and shamed in an instant, presenting a big challenge for marketers. 5 Crowd-sourcing Getting consumers ...

Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

;} The rankings, aggregated from the weekly Adwatch columns that appeared in Marketing in the year to October, show which brands and spots were most memorable to a panel of 1000 viewers. Asda enjoyed the highest ... took the top spot last year, had to settle for second place this time around. The strategy behind Asda ...

Burger King web campaign shows bikini-clad woman singing in the shower

By Amy Golding, 08 December 09, 10:00

in the shower as part of its push to win share in the breakfast market.

JD Wetherspoon raises stakes in Red Bull row

By Gemma Charles, 08 December 09, 09:45

managing director Nigel Trood denying the claim. Martin's letter, seen by Marketing, said Yule ... is distributed by Coca-Cola Enterprises, in September. As a result, Red Bull began a clandestine field-marketing campaign aimed at undermining the replacement drink (Marketing, 4 November). This involved Red Bull ...

Restaurants and retailers refresh their brands by revamping their stores

By Amy Golding, 01 December 09, 08:30

; mso-bidi-language:#0400;} Retailers are diverting portions of their marketing budgets to in ... Imagination, says: 'Traditionally, marketers turn to advertising campaigns to tell consumers about ...

Editor's comment: A case of Woolies thinking

By Lucy Barrett, 24 November 09, 03:20

, it will be returning to a different market. It has been nearly a year since Wool worths left our high streets. It might ...

Me and my mentor

By Sarah Johnson, 24 November 09, 10:22

Jennelle Tilling, marketing director, KFC ... Normal 0 0 1 120 687 Haymarket Publishing 5 1 843 11.1280 0 0 0 Roger Eaton, president of KFC USA, is my marketing mentor. I've known Rog for six years. He became my mentor when I came back to the UK from Canada to work for KFC. He has taught me humility ...