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Royal Navy seeks digital agency

By Joe Thomas, 22 December 09, 10:00

LONDON - The Royal Navy is looking for a digital marketing agency to handle its communications ... Services team to execute tactical digital activity for Royal Navy recruitment marketing. This includes ... and marketing initiatives. ...

Opinion: Brands jostle for attention at Copenhagen climate change summit

By Arlo Brady, 17 December 09, 12:47

for attention against the backdrop of UN negotiations. COP15's importance stretches way beyond marketing ... of marketing approaches was evident. Technology giants leveraged IT to create experiential exhibits - Google ... remains to be seen. Indeed, it seems the marketing lessons will be learnt long before the environment ...

Top five career moves in marketing in 2009

By Staff, 15 December 09, 10:49

LONDON - Mark Lund and Gill Barr are among the major players who changed jobs in the marketing ... welcome poster-boy for marketers aiming for the top. 2 Jeremy Schwartz Schwartz was appointed as chief marketing officer of News International in January, only to leave the company after eight months ... left the government marketing body to join the Southbank Centre. 4 Gill Barr Barr, the marketing ...

South West England retains Space on tourism ad account

By Joe Thomas, 11 December 09, 10:00

LONDON - South West England has retained Space as its marketing agency following a four-way pitch. ... Regional Development Agency), South West Tourism, and Destination Marketing Organisations (DMOs ...

Labour to step up online campaigns

By Gemma Charles, 08 December 09, 10:30

LONDON - The Labour Party is expanding its digital marketing capability as it looks to challenge ... to increase the effectiveness of its email marketing. It is recruiting an online communities organiser ... in this role, Craig Elder. Labour is also looking for a digital marketing co-ordinator to manage email marketing data analysis, with responsibility for profiling, segmentation and targeting. They will also ...

Labour on the hunt for social networking and email marketing experts

By Gemma Charles, 04 December 09, 03:00

such as Facebook and Twitter. It is also on the hunt for a digital marketing co-ordinator to create online advertising campaigns and run email marketing drives. Sue MacMillan, Labour's head of new media ... marketing in the party's campaign plans. In August Labour MP Kerry McCarthy, MP for Bristol East, was named ...

Consumer complaints to ASA reach record level in 2009

By Gemma Charles, 01 December 09, 09:10

. The Marketing Profile: Guy Parker of the ASA ...

COI proposes model for measuring advertising effectiveness of public-sector marketing

By Gemma Charles, 01 December 09, 08:30

and efficiency in public-sector marketing. The consultation paper, which is the first of its kind, sets out a ... and robust' estimates of Payback - the financial benefit delivered by the marketing - and Return on Marketing Investment (ROMI) - the value of Payback delivered, less the cost of the marketing - for every 1 spent ...

Nielsen data on advertising spend reveals how UK brands are responding to the recession

By Bill Britt, 27 November 09, 11:30

LONDON - Marketers are still cutting their advertising budgets, but at a slower rate, according a ... into marketing to promote their value ranges, while brand manufacturers tended to cut. In the first 12 months ... . ASDA stoked up its ad spend by 40% during this period. In contrast, Procter Gamble headed the list ...

ASA documents dramatic drop in complaints about green claims in advertising

By Gemma Charles, 24 November 09, 08:30

by 40%, as the marketing industry has stepped up its efforts to avoid being accused of 'greenwashing'. ... Figures provided exclusively to Marketing by the Advertising Standards Authority (ASA) reveal ... contributed to marketers' understanding of the rules governing this way to build equity in a brand. Ian ... sustainability pays Robert Tansey, Brand marketing director, Sky There was a time when customers just ...