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My-wardrobe.com appoints Amanda Metcalfe as marketing director

By Joe Thomas, 16 December 09, 10:20

designer fashion, has appointment Amanda Metcalfe, as marketing director. ... -tailer Koodos, where she held the position of marketing and communications director. Prior to joining Koodos ... , Debenhams, Laura Ashley and Selfridges. Metcalfe will oversee the company's marketing strategy, as it ramps up its CRM, direct marketing, affiliate and PPC activity. She will report to founder and CEO ...

Top five green initiatives in marketing in 2009

By Nicola Clark, 15 December 09, 11:00

commentators dismissed Tesco's 'buy one, get one free later' initiative as a marketing gimmick, Britain ... French utilities company EDF Energy used a green Union Jack in a marketing campaign, it sparked a ... cleared. 5 Marketing gets to grips with carbon reduction In September, Marketing became the first ...

Top five consumer trends in 2009

By Nicola Clark, 15 December 09, 11:10

LONDON - Marketing identifies the five most important consumer trends of 2009. ... and shamed in an instant, presenting a big challenge for marketers. 5 Crowd-sourcing Getting consumers ...

Top five career moves in marketing in 2009

By Staff, 15 December 09, 10:49

LONDON - Mark Lund and Gill Barr are among the major players who changed jobs in the marketing ... welcome poster-boy for marketers aiming for the top. 2 Jeremy Schwartz Schwartz was appointed as chief marketing officer of News International in January, only to leave the company after eight months ... left the government marketing body to join the Southbank Centre. 4 Gill Barr Barr, the marketing ...

Top 10 marketing moments 2009

By Nicola Clark, 15 December 09, 10:25

LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and the dominance ... in nearly 30 years. Banking emerged as the nation's most loathed profession. Marketers were operating ... 'you'-centred marketing While the recession was all about 'them' - whether bankers or MPs - brands ... , the Essential Waitrose range is an excellent example of how innovative marketing can drive a business forward ...

Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

;} The rankings, aggregated from the weekly Adwatch columns that appeared in Marketing in the year to October, show which brands and spots were most memorable to a panel of 1000 viewers. Asda enjoyed the highest ... took the top spot last year, had to settle for second place this time around. The strategy behind Asda ...

Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009. ... PHD 56 44 9 Initiative 42 49 10 MediaVest 38 41 Marketing's Adwatch ... Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009 ...

Top 10 ads with the highest recall in a single week in Adwatch 2009

By Staff, 15 December 09, 08:30

scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

AMV BBDO, McCann Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

made it into Marketing's weekly Adwatch ranking of ad recall during 2009 more often than any other ... for Sainsbury's was largely responsible for its results. Marketing's Adwatch of the Year 2009 Top 10 ads with the highest recall in a single week in Adwatch 2009 Carat, Mediacom and OMD top media agencies in Marketing ...

Brands struggle to kick the sales promotions habit

By David Benady, 11 December 09, 11:00

value to their offers through competitions, free gifts and charitable tie-ups. As a result, marketers ... 's TV ads, which show people in everyday situations pulling a super market shelf into view and taking ... 's head of marketing support. The game is also cashing in on the trend for consumers to seek discount ...