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Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

;} The rankings, aggregated from the weekly Adwatch columns that appeared in Marketing in the year to October, show which brands and spots were most memorable to a panel of 1000 viewers. Asda enjoyed the highest ... took the top spot last year, had to settle for second place this time around. The strategy behind Asda ...

Top 10 ads with the highest recall in a single week in Adwatch 2009

By Staff, 15 December 09, 08:30

scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

INQ launches social-media mobile phone

By Joe Thomas, 11 December 09, 12:00

affordable social mobile devices targeted at the teenage market. The INQ Chat retails at 99 on prepay ... , VoIP and social networking at the heart of the phone. Jeff Taylor, co-founder and marketing director ... phones, our approach to marketing will break the tired, old formats that the old mobile brands have ...

Dell strikes deal with John Lewis in first UK department-store partnership

By Joe Thomas, 10 December 09, 09:45

through the use of retail partnerships. John Lewis has stepped up its assault on the electricals market ...

Adwatch Review: Microsoft

08 December 09, 08:30

. Mike Fischer, the chief marketing officer for Microsoft, launched this campaign with the PR soundbite ...

Dixons.co.uk ad takes festive swipe at high-street retailers

By Joe Thomas, 01 December 09, 08:46

and the campaign reflects this,' said Niall O'Keeffe, DSGi UK marketing director. 'We believe this latest execution ... online retail market grew 14% year on year between January and October, with shoppers spending ...

Advertising to the YouTube generation

By David Benady, 25 November 09, 03:45

views at the time of writing. Consumer participation Marketers know that there are big changes ... , marketing manager for OXO, believes The OXO Factor' campaign signals a fundamental shift in marketing ... . There is no doubt that marketing has moved beyond TV ad breaks. The growth of online video services, such as 4OD ...

Sector Insight: Computers

By Jane Bainbridge, 25 November 09, 03:00

Specialist computing shops are having to fight for market share as more generalist players ... -processing equipment sales as whole worth a total of 5.3bn. As well as price deflation, the market has been hit ... -price purchases. How ever, with laptops available for as little as 300, the market has been opened up to those ... third-party retailers such as Tesco and Currys. The arrival of the US market-leading electrical prod ...

Yahoo! loses international marketing director Kristof Fahy

By Fiona Ramsay, 24 November 09, 10:24

LONDON - Kristof Fahy, Yahoo!'s vice-president of international marketing, is leaving his role ... executive Carol Bartz. Fahy, formerly vice-president of marketing for Europe, took the new role of vice-president of international marketing. Fahy took on responsibility for Yahoo!'s brand and consumer marketing ... with Google and Microsoft and maximise revenue potential in Europe and global emerging markets. At William ...

O2 diversifies its offering to target new markets

By Joe Thomas, 24 November 09, 10:15

operator's new segment marketing division as it steps up its assault in non-traditional categories. ... , and will oversee all marketing activity focused on differentiating O2's customer propositions. He will report ... commercial marketing team, and was expected to cut 10% of employees. Although O2 is currently reviewing its digital account, Stevenson said that the new segment marketing division team would use existing agencies ...