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Top five green initiatives in marketing in 2009

By Nicola Clark, 15 December 09, 11:00

commentators dismissed Tesco's 'buy one, get one free later' initiative as a marketing gimmick, Britain ... French utilities company EDF Energy used a green Union Jack in a marketing campaign, it sparked a ... cleared. 5 Marketing gets to grips with carbon reduction In September, Marketing became the first ...

Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

;} The rankings, aggregated from the weekly Adwatch columns that appeared in Marketing in the year to October, show which brands and spots were most memorable to a panel of 1000 viewers. Asda enjoyed the highest ... took the top spot last year, had to settle for second place this time around. The strategy behind Asda ...

Susie Moore departs O2 to pursue new venture

By Joe Thomas, 14 December 09, 05:25

, O2 announced it was restructuring its commercial marketing team with the loss of an estimated 10 ... , was promoted to head the mobile operator's new segment marketing division. ...

Scottish Power tasks Bright Blue Day with direct marketing account

By Joe Thomas, 14 December 09, 02:30

LONDON - Scottish Power has appointed Bright Blue Day to handle its direct marketing account ... traditional direct marketing campaigns, such as direct mail packs, door-drops and page inserts. Scottish ...

INQ launches social-media mobile phone

By Joe Thomas, 11 December 09, 12:00

affordable social mobile devices targeted at the teenage market. The INQ Chat retails at 99 on prepay ... , VoIP and social networking at the heart of the phone. Jeff Taylor, co-founder and marketing director ... phones, our approach to marketing will break the tired, old formats that the old mobile brands have ...

Orange appoints iris to handle in-store account

By Joe Thomas, 07 December 09, 04:55

-fareast-language:#0400; mso-bidi-language:#0400;} ( Marketing 25 August) Orange said that Fallon, Chemistry, MEC ...

Skype appoints Juliet Blackburn as consumer marketing director

By Joe Thomas, 03 December 09, 01:15

LONDON - Skype has appointed Juliet Blackburn as director of consumer marketing from the AAR. ... president and general manager of consumer business. Last month Marketing exclusively revealed that TBWA ... of marketing at Westfield London, as a business director. ...

Alan Doyle leaves 3 for branding role at WHAM

By Staff, 24 November 09, 02:35

of business development, David Bickett, will replace Doyle. Doyle joined 3 UK in 2007 from marketing ...

O2 diversifies its offering to target new markets

By Joe Thomas, 24 November 09, 10:15

operator's new segment marketing division as it steps up its assault in non-traditional categories. ... , and will oversee all marketing activity focused on differentiating O2's customer propositions. He will report ... commercial marketing team, and was expected to cut 10% of employees. Although O2 is currently reviewing its digital account, Stevenson said that the new segment marketing division team would use existing agencies ...