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Video: TUI launches Thomson and First Choice ads

By Alex Brownsell, 17 December 09, 08:30

by print, online and direct marketing activity. The new First Choice spot, again by BMB, will attempt ...

Top 10 marketing moments 2009

By Nicola Clark, 15 December 09, 10:25

LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and the dominance ... in nearly 30 years. Banking emerged as the nation's most loathed profession. Marketers were operating ... 'you'-centred marketing While the recession was all about 'them' - whether bankers or MPs - brands ... , the Essential Waitrose range is an excellent example of how innovative marketing can drive a business forward ...

British Airways hires IMG Consulting to sponsorship account

By Alex Brownsell, 14 December 09, 11:20

LONDON - British Airways has hired agency IMG Consulting to handle all of its sponsorship marketing

South West England retains Space on tourism ad account

By Joe Thomas, 11 December 09, 10:00

LONDON - South West England has retained Space as its marketing agency following a four-way pitch. ... Regional Development Agency), South West Tourism, and Destination Marketing Organisations (DMOs ...

Holiday Cottages Group hires agencies for £8m brief

By Joe Thomas, 09 December 09, 11:10

to a joint digital marketing brief in 2010, following a pitch. ... 8 million over the next 12 months. Efficient Frontier will handle paid search marketing campaigns ...

Airlines realise value of loyalty

By Alex Brownsell, 08 December 09, 08:30

have cut back on air travel to cope with the economic downturn. Airline marketers have come to realise ... according to Chris Hare, client services director at direct marketing agency Gyro:HSR, which handles ... to steadily bolster communications around such offers. No one is certain when the aviation market will hit ...