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Magners ends Wasps sponsorship while Barclays pull out of Churchill Cup alliance

By Ed Kemp, 30 January 09, 05:00

Magners' Marketing Director Maurice Breen, said: Having undergone a strategic review of our existing sponsorships we are announcing that our sponsorship of London Wasps is to conclude at the end of this season'. Magners is also the sponsor of the Magners League, which last year was won by Irish side ...

Shelter hires Kay Boycott as communications director

By Becky Wilkerson, 30 January 09, 03:40

LONDON - Shelter, the housing and homelessness charity, has appointed global marketing and public ... Boycott, who joins from global strategy firm Oxford Strategic Marketing, has almost 20 years' experience in brand marketing, communications, research and strategy consultancy in the global and UK private and public sectors. She has worked at companies including Nestle Rowntree and Johnson Johnson, managing ...

Thomas Cook mounts major campaign on MSN Travel and Hotmail

By Fiona Ramsay, 30 January 09, 02:30

network including MSN Today and Hotmail in an attempt to bolster interest in the flagging market ... , travel category development manager at Microsoft Advertising, said: The challenges in the travel market ...

Citroen reviews direct account

By Joe Thomas, 30 January 09, 01:00

LONDON - Citroen has called a formal review of its below-the-line marketing account. ... The announcement comes following Kitcatt Nohr Alexander Shaw's appointment to the Toyota business. The agency is the incumbent for the Citroen business. Marc Raven, director of communications at Citroen UK said: Kitcatt Nohr Alexander Shaw has resigned from our direct marketing account by mutual consent ...

Marketing hosts launch party for Little Black Book

By Staff, 30 January 09, 11:45

LONDON - Marketing's Little Black Book got off to a flying start last night with a glittering ... Top marketers including Troy Warfield of Kimberly-Clark, BUPA's Fiona McAnena, Clare Sheikh from ... representatives of Marketing and our partner, TBWA\London, to celebrate the inaugural edition of the Little Black ... the product,' said Lucy Barrett, editor of Marketing. The Little Black Book is one of the most exciting ...

Unilever's Peperami Animal rants a reply to Marketing's story about him

30 January 09, 11:10

LONDON - In response to a story in 27 January edition of Marketing reporting that Unilever intends ... Subject: Message from Animal via his production company Oi Miranda, yes you!! I would prefer to scream at you in person, to really show you my insane rage at your article of 27th January. But, since the release of your ridiculous story in Marketing suggesting my impending "death," I have been too busy ...