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Sony to launch ad campaign for PSP Go

By Fiona Ramsay, 30 September 09, 04:29

with a marketing push through agency Love Creative.

Samsung debuts camera ad campaign

By Fiona Ramsay, 30 September 09, 01:02

will be supported by print advertising in specialist photography titles, as well as digital marketing activity ...

Vodafone launches 360 services with 'Red heads' ad campaign

By Fiona Ramsay, 30 September 09, 11:56

David Wheldon. Vodafone 360 is launching in eight markets, supported by ads. In regions where ... will also feature in ads outside the UK. Wheldon said the UK market had moved beyond the Beckham era' and would not feature celebrity brand ambassadors. For the Dutch market, Vodafone has developed ads ...

Critics attack Freeview for lack of TV-retune marketing

By Alex Brownsell, 30 September 09, 10:00

LONDON - Freeview has been criticised for its lack of communication over the need for consumers to retune their set-top boxes or TV sets from lunchtime today.

Online adspend overtakes TV

By Fiona Ramsay, 30 September 09, 10:04

.8% increase on the first half of 2008. Marketers invested 1bn in search during the first six months ... was 3.35bn, a market share of 19.2%. ...

Sports and energy drinks set to continue with strong growth

By Joe Thomas, 30 September 09, 12:01

that the market will reach 525m litres and a value of just over 1bn. Mintel also predicts that value sales ... : Unlike other markets, such as smoothies, which were seeing impressive growth until the recession arrived ... marketing investment. Coca-Cola rolled out its first energy shot in the UK under its Relentless brand ...

How marketers can manage their relationships with ad networks

By Victoria Furness, 29 September 09, 03:30

LONDON - Ad networks promise to make online budgets go further, but marketers must work to get ... of the marketing budget that cannot prove their ROI. It is one of the reasons why online advertising now accounts for 1 in every 5 spent by marketers, and is forecast to overtake TV advertising by the end of the year ... marketers can tweak them, as factors that make the sector such a rapid growth area. Yet this expansion has ...

Sector Insight: Sweet and savoury spreads

By Jane Bainbridge, 29 September 09, 03:00

consumers clearly enjoy a wide variety of top pings and fillings; overall the spreads market is relatively evenly spilt between sweet (47%) and savoury (53%) categories. In 2008, the com bin ed market was worth ... drivers in this market. These include sourcing, provenance and fairtrade. However, spreads also suffer ...

Radio industry creates digital switchover body

By Fiona Ramsay, 29 September 09, 03:10

and market digital switchover. We will look at the digital TV switchover model, which has been successful so ... Middlemas. It needs a marketer who understands the consumer background rather than radio.' Advertisers ...

Editor's comment: Time to act on CO2 facts

By Richard Abbott, 29 September 09, 02:50

vengeance and sustainability will be the buzzword for marketing in 2010. The Carbon Reduction Commitment ... can read about in our main feature this week. Marketing has grasped the nettle by voluntarily ... of Marketing to reflect our commitment to the issue. We will also be writing a lot more about this issue, both ...