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Samsung to give diamonds away with new handset

By Ed Owen, 23 December 10, 11:52

Darbon, channel marketing manager at Samsung, said: "The concept of giving 02 customers an actual diamond ... marketing appointments to push its mobile and Samsung Tab tablet products last month. ...

O2 plans Near Field Communication launches in 2011

By Ed Owen, 23 December 10, 10:50

According to Tim Sefton, business development director at O2 since a marketing shake-up earlier ... presents several new opportunities for marketers. NFC is similar to Bluetooth, allowing mobile devices ... . O2 is currently developing its proximity marketing concept, where it sends offers to customers based ...

VisitBritain to roll out global marketing campaign in 2011

By Loulla-Mae Eleftheriou-Smith, 23 December 10, 10:16

VisitBritain, the national tourism agency, has announced plans to roll out a global marketing ... . The board plans to capitalise on these events and showcase Britain in a global marketing campaign, targeting America, Europe, and developing tourism markets such as India and China. Visitors to the UK ... campaign to target markets that traditionally provide fewer visitors to the UK. Promoting a "classic ...

Lexus to re-position around 'progressive luxury'

By Alex Brownsell, 23 December 10, 10:20

Toyota-owned premium car marque Lexus is to planning to unify its global marketing around the theme ... for global marketing and product planning at Lexus, said it is important that each of Lexus regional marketers is reading from "the same page" to achieve brand consistency. "It's very simple when you have one market. You have multiple regions now like Europe wanting one direction, Japan another and China ...

Tesco begins Boxing Day sales days early

By Ed Owen, 23 December 10, 10:10

in December. Tesco commercial and marketing director Richard Brasher predicted the grocer would have its ...

Butlin's launches campaign to target busy mums

By Loulla-Mae Eleftheriou-Smith, 23 December 10, 08:30

and new customers together. Jackie Martin, marketing director, Butlin's, said: "Families are working ...

Londis owner appoints Burleigh as marketing director

By Ed Owen, 22 December 10, 12:41

Former Dixons marketing director Anna Burleigh has been appointed marketing director at Musgrave ... Burleigh will join the group on 18 January. She has spent the past year as a retail marketing consultant at her own ACB agency. She had previously been with Dixons for six years, rising to the post of marketing director a role she held for almost three years. Burleigh has also held marketing positions ...