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Butlin's launches campaign to target busy mums

and new customers together. Jackie Martin, marketing director, Butlin's, said: "Families are working ...

Hoseasons returns to TV with Denise Van Outen

is by agency Red C Marketing and produced by Mob films, with media buying handled by All Response Media ... with our target market, and we are delighted that she agreed to front the campaign. "Our return ...

Zoopla secures cash for marketing investment

Property website Zoopla.co.uk has raised £3.25m to invest in a fresh advertising push in January.

Audi to launch A7 Sportback ads during X Factor final

promo with an integrated push in the New Year, including print, digital, direct marketing and in-dealer materials. Media planning and buying for the campaign is by Mediacom. Peter Duffy, UK head of marketing ...

Andrex unveils CGI puppy in latest ad campaign

change in marketing strategy for the Kimberly Clark-owned brand since it first introduced the puppy ...

Waitrose sticks with Smith and Blumental for Christmas push

Waitrose is to extend its successful marketing campaign featuring brand ambassadors Delia Smith ... of its Christmas promotion, the high-end supermarket is set to market the recipe to its customers and has ...

Boots signs comedians in festive strategy shift

with man flu . The ads will be seeded on YouTube after airing on TV. Boots marketing director Elizabeth ...

Unilever declares Vaseline ad winner in UGC competition

Vaseline. Unilever will now integrate elements of the short into an upcoming marketing campaign for the brand. A panel of judges from the film, marketing and advertising industries chose the winner from a ... and she will be rewarded 7,000. Keith Weed, the FMCG giant s chief marketing and communications ...

Step into the spotlight

of time with marketing activity before, during and after the live experience. Effectively integrating ... practitioners are integrated marketers with a big idea, media-neutral approach. Entertainment gives brands ...

An experience shared

Experiential works. We know that. The ability to involve individuals in a live, face-to-face brand engagement provides us, as marketers, with an unequalled opportunity to create a lasting impression ... that to be true, but with the marketing landscape shifting so quickly, the value of experiential can be fully ...

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