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Brand backers await World Cup 2018 decision

By John Reynolds, 02 December 10, 09:07

's marketing director Kevin Peake believes it will brighten the outlook for his business customers. He said ... be injected into our fragile economy." He said it would potentially provide a huge boost to the marketing ...

Revolution publishes vodka calendar to showcase online shop

By Loulla-Mae Eleftheriou-Smith, 19 November 10, 09:56

-making equipment and clothing. Carl Morris, head of sales and marketing at Revolution, said: "The online shop ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing ... The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV ... in its marketing. The marque's loyalty rate has risen steadily in 2010 and it is consistently recognised ... , sales are up and the gap between Hovis and Warburtons, which currently enjoys a bigger market share ...

Drinkaware launches next phase of campaign

By Gemma Charles, 02 September 10, 09:45

, Sainsbury s and Asda also contribute to the drive. The 5m outdoor ad campaign, "Why Let Good Times Go ...

LK Bennett to roll out 'real women' campaign

By Nicola Clark, 29 July 10, 01:29

LK Bennett has turned to "real women" rather than professional models to front a marketing campaign ... is the latest brand to embrace the notion that featuring real women in its marketing campaigns will allow ... to front marketing campaigns. Ultimo Having used celebrities in ads in the past, the underwear brand ...

Sector insight: Dog and cat food

By Jain Bainbridge, 23 June 10, 12:00

The obesity epidemic is affecting multiple food markets in one form or another; most are adapting ... . Trends that have emerged in the general grocery market are being replicated in pet food, with the launch ... introduced, especially for cat food. These have all helped increase market value. Winalot has a Roast range ...

Sector insight: Personal pensions

By Jane Bainbridge, 16 June 10, 12:00

The UK pensions industry has been rocked by the recession, but a significant potential market ... The market turmoil of 2008 and subsequent recession have had a severe impact on the pensions market, as consumers' faith in financial products has been shaken, unemployment has risen and the value ... huge market. At the end of 2008 there were about 16m individual personal pension policies and 1.8m ...

Sector insight: Canned meals and meats

By Jane Bainbridge, 09 June 10, 12:00

market. Corned beef is the most popular variety of cold canned meat, but with its loyal shoppers ... -strapped workers. While the rise of the canned meat market may be surprising to some, the excellent performance ... and sugar, and format updates. Heinz continues to rule the roost in the baked-bean market; it has been a ...

Cadbury ditches 50-year-old Flake strapline

By John Reynolds, 03 June 10, 01:14

strategic marketing move, ending more than half a century of ads. ... Rumbol, the outgoing UK marketing director of Cadbury, said: "For the past seven months the UK Cadbury ...

COI confirms 'at least 50%' cuts in Government adspend

By Joe Thomas and Gemma Charles, 02 June 10, 06:00

EXCLUSIVE: The Central Office of Information has for the first time officially informed marketing ... agencies that the advertising and marketing plans have been put in place to deliver savings of around 160m ... on marketing in the year to the end of March 2009. This includes 211m on traditional advertising and a further ... that despite the cut-backs "essential marketing" campaigns will continue. In this week's letter, Buchanan ...