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O2 plans Near Field Communication launches in 2011

By Ed Owen, 23 December 10, 10:50

According to Tim Sefton, business development director at O2 since a marketing shake-up earlier ... presents several new opportunities for marketers. NFC is similar to Bluetooth, allowing mobile devices ... . O2 is currently developing its proximity marketing concept, where it sends offers to customers based ...

Amazon tops online satisfaction poll

By Ed Owen, 22 December 10, 10:05

the site and only 1.3% are making purchases using their mobile phones. They are both marketing channels ... Spencer - 78 Argos - 77 Asda - 76 HMV - 76 LoveFilm - 76 Apple - 75 The most ... Argos (77): up four points since last year; up 10 points since 2007 ASDA (76): up three points ...

Noelle McElhatton appointed editor of Marketing

By Staff, 15 December 10, 01:00

Haymarket Brand Media has appointed Noelle McElhatton as editor of Marketing. She takes over from ... Stilwell, publishing director of Brand Media, said: "Editor of Marketing is a great job and we saw a ... of Marketing s client readership and her experience of digital publishing, made her the stand-out candidate ... , then editor of Marketing Direct. Along the way, she built a strong track record in product development ...

Zoopla secures cash for marketing investment

By Daniel Farey-Jones, 15 December 10, 11:51

Property website Zoopla.co.uk has raised £3.25m to invest in a fresh advertising push in January.

Lynx backs iAds in £8m campaign

By Loulla-Mae Eleftheriou-Smith, 15 December 10, 11:31

's iAds, as part of a £8.3m marketing spend.

Top media brands of the year 2010

By Nicola Clark, 15 December 10, 11:00

market. The magazine has succeeded, though, and came into its own this year with a mixture of stellar ... which returned an increase in reach and market share third quarter on second quarter and year on year ... and for smartphones across its market-leading brands, including Vogue and Conde Nast Traveller. The Vogue app ...

One in five would follow brands for special deals

By Ed Owen, 14 December 10, 11:26

focus groups to compile its Digital Shopper Marketing 2010 survey. Consumer desire for a bargain ...

Sponsorship Agency of the Year: MEC Access

By John Reynolds, 10 December 10, 10:00

Marketing's Sponsorship Agency of the Year award has been scooped by MEC Access, marking its debut ... joined forces with the book publishing industry through agency Agile Marketing to devise a promotional ... Irish whiskey, aimed at helping to increase the brand's presence in international markets ...

Media Agency of the Year: PHD

By Nicola Clark, 10 December 10, 10:00

of the global Omnicom network. Only 2m of PHD's 152m new business wins have come via multi-market ... commitment to innovation, creativity and market-leading strategic thinking. While rivals shed employees ... stellar year; it not only retained all its clients in a difficult market, but also increased its non ...

Audi to launch A7 Sportback ads during X Factor final

By Alex Brownsell, 10 December 10, 08:00

promo with an integrated push in the New Year, including print, digital, direct marketing and in-dealer materials. Media planning and buying for the campaign is by Mediacom. Peter Duffy, UK head of marketing ...