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O2 plans Near Field Communication launches in 2011

By Ed Owen, 23 December 10, 10:50

According to Tim Sefton, business development director at O2 since a marketing shake-up earlier ... presents several new opportunities for marketers. NFC is similar to Bluetooth, allowing mobile devices ... . O2 is currently developing its proximity marketing concept, where it sends offers to customers based ...

Christmas Day online sales tipped to be a record at £153m

By Sarah Shearman, 22 December 10, 12:05

, as shoppers making savings click through to donate online, according to Mark Clark, marketing director at free ...

Amazon tops online satisfaction poll

By Ed Owen, 22 December 10, 10:05

the site and only 1.3% are making purchases using their mobile phones. They are both marketing channels ... Spencer - 78 Argos - 77 Asda - 76 HMV - 76 LoveFilm - 76 Apple - 75 The most ... Argos (77): up four points since last year; up 10 points since 2007 ASDA (76): up three points ...

Greggs launches Christmas song writing competition

By Sarah Shearman, 21 December 10, 11:15

. Scott Jefferson, the baker's customer and marketing director, was recently poached by pet store chain Pets at Home , to become its new marketing director. ...

Budget airlines' online customer experience falls short

By Sarah Shearman, 15 December 10, 12:05

The market research company s latest eTravel Benchmark study , compares the usability of 51 leading UK travel websites across seven sectors, and presents percentage scores. The scores measure first impressions, initial research, search, search results, email customer services, telephone customer ...

Lynx backs iAds in £8m campaign

By Loulla-Mae Eleftheriou-Smith, 15 December 10, 11:31

's iAds, as part of a £8.3m marketing spend.

Nokia launches music production app

By Ed Owen, 13 December 10, 02:17

to boost sales and take market share from Apple's iPhone and other smartphones. ... Tuutti, Nokia global marketing director, said: "We are super excited to bring the Nokia Loop App into Ovi ... 's chief marketing officer last month in a bid to turn around the company's shrinking market share in the high-end handset market. Nokia is ploughing resources into developing apps for its smartphones ...

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

Top 10 marketing moments of 2010

By Nicola Clark, 13 December 10, 09:00

There is no doubt that many marketers started the year with huge trepidation following ... . Here are the moments that define the past 12 months in marketing. John Lewis always a woman ... controlled 95% of the tablet computer market in the third quarter of 2010. The design-focused technology ... than in the previ ous general election. The rise of location-based marketing As if sharing ...

Digital Agency of the Year: Dare

By Gareth Jones, 10 December 10, 10:00

Marketing's Digital Agency of the Year has had a storming 12 months, defying the recessionary gloom ... -recessionary quagmire, Dare's unwavering strategic vision has seen it pull away from the pack to earn Marketing ... Dare's gross income to a robust 15.7m, a figure achieved in spite of decreasing UK marketing spend ... Games appointed Dare to its digital marketing account last September and handed the agency a brief ...