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Londis owner appoints Burleigh as marketing director

By Ed Owen, 22 December 10, 12:41

Former Dixons marketing director Anna Burleigh has been appointed marketing director at Musgrave ... Burleigh will join the group on 18 January. She has spent the past year as a retail marketing consultant at her own ACB agency. She had previously been with Dixons for six years, rising to the post of marketing director a role she held for almost three years. Burleigh has also held marketing positions ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Heinz prepares New Year babyfood push

By John Reynolds, 13 December 10, 11:35

Heinz is to launch a new range of babyfood, Taste of Home, backed with a £1m marketing campaign. ... The marketing activity, which Heinz claims is its biggest push in the babyfood market to date, will kick off next year and will support a range of savoury dishes The 13-strong Taste of Home product ... will be supported by a direct mail campaign, in-store marketing and a PR campaign. Separately, Heinz is to revamp ...

RAC launches Christmas breakdown gift cards

By Alex Brownsell, 13 December 10, 10:45

plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ... as motorists planning long journeys She said: "The breakdown market continues to evolve and offering new ... markets." Recent treacherous winter weather conditions resulted in a flurry of activity for breakdown ...

Bottlegreen appoints digital agency

By Sarah Shearman, 03 December 10, 11:02

It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy ... cordials and press s, entered the squash market in March 2010, with a non-drip squeezy bottle, to help ...

Government seeks 'Fire kills' campaign support from B&Q and Homebase

By Daniel Farey-Jones, 02 December 10, 12:00

David Watson, the head of marketing overseeing the Department for Communities and Local Government's (DCLG) 'Fire kills' activity, is looking to plug a 3m shortfall in funding that has arisen as a result ... after an eight-month hiatus due to the government's freeze on marketing. The government's Efficiency ...

APA SUMMIT: Wired journalist tips rise of real-time marketing

By John Reynolds, 24 November 10, 01:15

Real-world and real-time viral advertising campaigns will be two burgeoning platforms utilised by brands in 2011, according to Ben Hammersley, Wired magazine's editor at large.

Royal Mail plan to raise business mail prices clears first hurdle

By Daniel Farey-Jones, 08 November 10, 04:11

market. ... is proposing to deregulate the market further, giving Royal Mail greater freedom to compete in the pre-sorted bulk mail market. Postcomm has also provisionally given the go-ahead for Royal Mail to increase its ...

Creating a loyal following

By Trevor Clawson, 03 November 10, 12:00

Retailers are scaling up their reward schemes in a push to win market share, writes Trevor Clawson. ... of rising economic confidence. Growth will depend on their ability to increase market share and win business from rivals. The question is, how? According to James Frost, marketing manager of Nectar, loyalty ... up what they do.' There's plenty of evidence to support his view. Marketing revealed last week ...

Tories and Lib Dems lead growth list of direct mail users

By Noelle McElhatton, 01 November 10, 02:53

on direct mail, according to a new survey by Marketing magazine. ... The Top 100 Mailers 2010 report shows that as the political parties stepped up their marketing in advance of the General Election last May, the Lib Dems increased their year-on-year spend by more than ... Post-Switch. The Top 100 Mailers 2010 supplement is available with the current issue of Marketing. ...