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Direct Agency of the Year: EHS 4D

By Sara Kimberley, 10 December 10, 10:00

A bold shake-up at EHS 4D Group aimed at capitalising on changes to the direct marketing industry was the decisive factor in its capture of Marketing's Direct Agency of the Year prize. The winner tops ... is up by more than 10%, against a market average of 2.9%. Digital has been placed at the heart ...

Creative Agency of the Year: Adam & Eve

By Alex Brownsell, 10 December 10, 10:00

The crowning of Adam Eve as Marketing's Creative Agency of the Year, less than three years after ... Last year's winner of Marketing's Creative Agency of the Year, VCCP , made a valiant attempt to defend ... marketing director at GlaxoSmithKline and a business leader member of The Marketing Society, who nominated ...

Sponsorship Agency of the Year: MEC Access

By John Reynolds, 10 December 10, 10:00

Marketing's Sponsorship Agency of the Year award has been scooped by MEC Access, marking its debut ... joined forces with the book publishing industry through agency Agile Marketing to devise a promotional ... Irish whiskey, aimed at helping to increase the brand's presence in international markets ...

Media Agency of the Year: PHD

By Nicola Clark, 10 December 10, 10:00

of the global Omnicom network. Only 2m of PHD's 152m new business wins have come via multi-market ... commitment to innovation, creativity and market-leading strategic thinking. While rivals shed employees ... stellar year; it not only retained all its clients in a difficult market, but also increased its non ...

Branding Agency of the Year: The Partners

By Rachel Barnes, 08 December 10, 12:00

A fifth consecutive year of double-digit growth and major new-business wins helped The Partners take top honours as Marketing's Branding Agency of the Year. This year, the agency boasted ... operator's international marketing teams. The Partners' status as 'European brand guardians' for eBay also ...

Adam & Eve leads 2010 agency winners

By Gemma Charles, 07 December 10, 08:00

Adam & Eve has won Marketing's coveted Agency of the Year award in the creative category, seeing ... , incorporated the views of The Marketing Society's brand-side business leader members for the first time ... Teleperformance Market Research Brainjuicer PR Frank PR Experiential RPM Field Marketing ...

Brands aim for perfect pitch

By Rachel Barnes, 01 December 10, 12:00

than a power struggle in which brands seek to exploit a buyer's market. This was the overarching theme ... . In conjunction with ISBA, the IPA New Business and Marketing Group conducted a survey of 119 companies ahead ... to Dominic Grounsell, marketing director at Capital One. 'It is important to have a written set ...

Everything Everywhere trial Orange-T-Mobile co-branded stores

By Ben Bold, 14 October 10, 09:36

not confirm this and stressed to Marketing that "it's just a trial". Earlier this week, Everything ...

Sponsorship Leagues 2010

By Ed Kemp, 06 October 10, 12:00

this year. The usual suspects ran grandiose global marketing campaigns, with Coca-Cola's 'Wavin' Flag ... characters of late, and as a sport had become overly reliant on Woods' appeal and global marketability ... to associate themselves with an activity that is seen as dishonest. 'Ninety per cent of the sponsorship market ...

Wilkinson Sword to spend record £20m marketing new razor

By Loulla-Mae Eleftheriou-Smith, 22 September 10, 12:36

Wilkinson Sword, the shaving brand, is set to launch its latest razor with its biggest marketing ... The company is launching Hydro, a new razor for men, with a 20m marketing push by JWT, covering TV, print and digital advertising. The new razor claims to introduce "revolutionary" technology ... in the US, where the product became for a few weeks the top male system handle on the market. The razor ...