Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 160 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Weight Watchers launches record New Year campaign

By Rachel Barnes, 22 December 10, 11:43

of marketing, said: "We have committed to a record level of investment to ensure mass awareness of the ProPoints plan. "From the advertising and in-meeting look to local marketing and our food range ...

New Gocompare ads feature David Mitchell

By Loulla-Mae Eleftheriou-Smith, 22 December 10, 10:45

their stars" after using the site. Nicholas Hall, head of marketing at Gocompare.com, said: "The Gio ... movie era, where Gio Compario will not sing. Nick Hall, head of marketing at Gocompare.com, said ...

More Th>n revamps marketing strategy in search of 'trust'

By Alex Brownsell, 22 December 10, 08:30

Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become ... marketing director Pete Markey, the ads will attempt to push the "trust, honesty, strength, and protection ... in June to celebrate the tenth anniversary of the brand. More Th n was launched in 2001 by then-marketing ...

IG Markets launches ads speculating Chinese economic influence

By Alex Brownsell, 21 December 10, 02:10

Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign ... will China s economic growth affect the financial markets?". The campaign, which launched this week ... based around the tagline "Get Thinking", illustrating how real world events affect the financial markets ...

TUI revamps Thomson marketing strategy

By Alex Brownsell, 17 December 10, 08:30

TUI is revising its marketing strategy for its Thomson travel brand, as it looks to maximise sales ... , to emphasise that the brand can help consumers find their ideal holiday. Jeremy Ellis, TUI head of marketing ... ". In September, TUI restructured its marketing department , with customer director Tim Williamson leaving his ... became the first marketing director at TUI following the merger of TUI AG and First Choice Holidays ...

Toyota recruits Supergrass singer Gaz Coombes for TV ad

By Alex Brownsell, 16 December 10, 10:50

-hearted take on Yaris drivers protective relationship with their cars." Speaking exclusively to Marketing ...

Top 10 marketing mishaps of 2010

By Nicola Clark, 14 December 10, 12:15

No year is complete without a marketing mishap and in 2010 there were plenty to chose from. ... millions of gallons of oil gushing into the Gulf of Mexico. To label the fiasco a "marketing ... and problems with accelerator pedals left Toyota facing a marketing crisis. In April the firm ... , as it was set up only to support its marketing. To its credit, Eurostar s marketing team was open about ...

Adwatch of the year 2010: highest recall across the year

By Gail Kemp, 13 December 10, 12:18

the public keeping a watchful eye on their purse strings. With brands under unprecedented pressure, marketers need the maximum value from every advertising pound just one reason why Marketing s weekly Adwatch ... scooped top honours with its Fay Ripley/Mark Addy partnership, forcing Asda into second place ...

Top 10 marketing moments of 2010

By Nicola Clark, 13 December 10, 09:00

There is no doubt that many marketers started the year with huge trepidation following ... . Here are the moments that define the past 12 months in marketing. John Lewis always a woman ... controlled 95% of the tablet computer market in the third quarter of 2010. The design-focused technology ... than in the previ ous general election. The rise of location-based marketing As if sharing ...

Wrigley to launch three new variants in 2011

By John Reynolds, 10 December 10, 12:21

and Extra Ice White, as it looks to increase interest in a gum market that has struggled in recent years ... . The chewing gum market has endured a difficult few years, but Wrigley ramped up its activity this year with a ... channel. And, according to AC Nielsen data, the gum markets was worth 136.7m in the year ending August 21. ...