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Heinz prepares New Year babyfood push
Heinz is to launch a new range of babyfood, Taste of Home, backed with a £1m marketing campaign. ... The marketing activity, which Heinz claims is its biggest push in the babyfood market to date, will kick off next year and will support a range of savoury dishes The 13-strong Taste of Home product ... will be supported by a direct mail campaign, in-store marketing and a PR campaign. Separately, Heinz is to revamp ...
Reckitt buys into Indian market
business in India, one of the most promising health care markets in the world, with the addition of a ... of the business, the creation of a material health care business in India's large and growing health care market ...
Government plans young persons 'Big Society' push
The Cabinet Office is developing a marketing campaign for its National Citizen Service (NCS ... to create an NCS "communication and engagement strategy, including plans for marketing, a mechanism ...
Bottlegreen appoints digital agency
It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy ... cordials and press s, entered the squash market in March 2010, with a non-drip squeezy bottle, to help ...
Origin Wines hires AIS to relaunch Fairhills wine brand
brand which is proud to have a five-year Fairtrade heritage, and the UK remains its main market ... supermarkets, including Tesco, Asda, Morrisons and Waitrose. It has traditionally run in-store sampling ...
Ford, Lexus, American Express and Kronenbourg support Virgin's Project
The magazine launched yesterday (30 November), four months after Marketing first revealed Virgin's plan to publish a consumer magazine . Advertisers include Ford UK, Lexus, American Express, Panasonic, Ford Canada and Kronenbourg. The launch is supported by a marketing campaign, created ...
Pernod pushes CSR agenda with sensible drinking ads
. Patrick Venning, head of marketing at PRUK, said: "Malibu is able to draw on its equity as a brand ...
Brands aim for perfect pitch
than a power struggle in which brands seek to exploit a buyer's market. This was the overarching theme ... . In conjunction with ISBA, the IPA New Business and Marketing Group conducted a survey of 119 companies ahead ... to Dominic Grounsell, marketing director at Capital One. 'It is important to have a written set ...
Sorrell teams up with Lord Mandelson for international consultancy launch
to launch an international consulting firm backed by Sir Martin Sorrell's WPP marketing services empire.
Tyrrells extends brand into popcorn
The company s push into the popcorn market will be two-pronged: firstly in shared bags, and then in single bags. Tyrrells is targeting the premium market with its offering and will compete against ... will be available in the same flavours in the New Year, priced at 59p. The move will be supported by a marketing ...
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