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B&Q launches 'January' sales on Friday

By Ed Owen, 15 December 10, 10:04

% in the last quarter. Parent group Kingfisher appointed Katherine Paterson, Asda's former director of communications, as B Q's new marketing director in September. The group has also been flagged as a ...

Halfords calls up 118 man for top marketing role

By Ed Owen, 14 December 10, 01:25

owner The Number, as group brand marketing director. ... Murphy left 118 118 in May and joins Halfords on 4 January. He will be responsible for developing and implementing Halfords brand marketing strategy across all channels, and launching the rebranded Halfords Autocentres. Gerry worked at Matalan and Toys R Us befor becoming marketing director ...

BA announces £10 fuel hikes for long haul flights

By Loulla-Mae Eleftheriou-Smith, 14 December 10, 12:39

will be added to shorthaul flights. BA recently promoted sales and marketing director Andrew Crawley ... director, brands and customer experience, and will oversee all of BA's future marketing activity ...

Top 10 marketing mishaps of 2010

By Nicola Clark, 14 December 10, 12:15

No year is complete without a marketing mishap and in 2010 there were plenty to chose from. ... millions of gallons of oil gushing into the Gulf of Mexico. To label the fiasco a "marketing ... and problems with accelerator pedals left Toyota facing a marketing crisis. In April the firm ... , as it was set up only to support its marketing. To its credit, Eurostar s marketing team was open about ...

Audi marketing director Peter Duffy moves to easyJet

By Loulla-Mae Eleftheriou-Smith, 14 December 10, 11:10

Budget airline easyJet has hired Audi's top marketer Peter Duffy as its new marketing director. ... Duffy joins in the New Year and will be responsible for all the company s marketing activity ... role of marketing director at Audi UK, which he has held since joining the company in 2007. Prior ... his way up to the position of marketing services director. He will work alongside the chief ...

One in five would follow brands for special deals

By Ed Owen, 14 December 10, 11:26

focus groups to compile its Digital Shopper Marketing 2010 survey. Consumer desire for a bargain ...

Harrods to showcase Lexus hybrid

By Ed Owen, 14 December 10, 09:10

The Lexus CT 200H has both a petrol and electric engine, much like a Toyota Prius, but is aimed at the luxury market. To be revealed this morning (14 December), the green Lexus will occupy the window usually reserved for performance cars such as Maserati, Ferrari or McLaren models. The last car ...

Motorola on the offensive with New Year relaunch

By Ed Owen, 14 December 10, 08:40

of an international rebrand, with a flurry of new launches supported by a significant marketing offensive. ... marketing push will coincide with the rebranding of Motorola Mobility, which is expected to retain ... to pinch market share from rivals like Nokia. The company recently launched its first TV ad of the year ... to follow it up with further marketing support in 2011. As part of its assault on the UK market ...

Nokia launches music production app

By Ed Owen, 13 December 10, 02:17

to boost sales and take market share from Apple's iPhone and other smartphones. ... Tuutti, Nokia global marketing director, said: "We are super excited to bring the Nokia Loop App into Ovi ... 's chief marketing officer last month in a bid to turn around the company's shrinking market share in the high-end handset market. Nokia is ploughing resources into developing apps for its smartphones ...

Adwatch of the year 2010: highest recall across the year

By Gail Kemp, 13 December 10, 12:18

the public keeping a watchful eye on their purse strings. With brands under unprecedented pressure, marketers need the maximum value from every advertising pound just one reason why Marketing s weekly Adwatch ... scooped top honours with its Fay Ripley/Mark Addy partnership, forcing Asda into second place ...