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Christmas Day online sales tipped to be a record at £153m

By Sarah Shearman, 22 December 10, 12:05

, as shoppers making savings click through to donate online, according to Mark Clark, marketing director at free ...

Weight Watchers launches record New Year campaign

By Rachel Barnes, 22 December 10, 11:43

of marketing, said: "We have committed to a record level of investment to ensure mass awareness of the ProPoints plan. "From the advertising and in-meeting look to local marketing and our food range ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Lynx backs iAds in £8m campaign

By Loulla-Mae Eleftheriou-Smith, 15 December 10, 11:31

's iAds, as part of a £8.3m marketing spend.

B&Q launches 'January' sales on Friday

By Ed Owen, 15 December 10, 10:04

% in the last quarter. Parent group Kingfisher appointed Katherine Paterson, Asda's former director of communications, as B Q's new marketing director in September. The group has also been flagged as a ...

Top 10 marketing mishaps of 2010

By Nicola Clark, 14 December 10, 12:15

No year is complete without a marketing mishap and in 2010 there were plenty to chose from. ... millions of gallons of oil gushing into the Gulf of Mexico. To label the fiasco a "marketing ... and problems with accelerator pedals left Toyota facing a marketing crisis. In April the firm ... , as it was set up only to support its marketing. To its credit, Eurostar s marketing team was open about ...

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

Reckitt buys into Indian market

By Ed Owen, 13 December 10, 10:12

business in India, one of the most promising health care markets in the world, with the addition of a ... of the business, the creation of a material health care business in India's large and growing health care market ...

Top 10 marketing moments of 2010

By Nicola Clark, 13 December 10, 09:00

There is no doubt that many marketers started the year with huge trepidation following ... . Here are the moments that define the past 12 months in marketing. John Lewis always a woman ... controlled 95% of the tablet computer market in the third quarter of 2010. The design-focused technology ... than in the previ ous general election. The rise of location-based marketing As if sharing ...

Online food shoppers shun marketing tactics

By Ed Owen, 10 December 10, 09:45

Online grocery shoppers are less likely to react to marketing promotions compared to those ... : "Special offers and shopper marketing is too often poorly targeted online. For online grocery shoppers ... to unlock the full potential of personalisation in online grocery marketing." Mobile Interactive Group ... users to buy a pair of socks. Ben Cusack, MIG's group marketing director, said: "With the continued ...