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Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

More Th>n revamps marketing strategy in search of 'trust'

By Alex Brownsell, 22 December 10, 08:30

Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become ... marketing director Pete Markey, the ads will attempt to push the "trust, honesty, strength, and protection ... in June to celebrate the tenth anniversary of the brand. More Th n was launched in 2001 by then-marketing ...

IG Markets launches ads speculating Chinese economic influence

By Alex Brownsell, 21 December 10, 02:10

Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign ... will China s economic growth affect the financial markets?". The campaign, which launched this week ... based around the tagline "Get Thinking", illustrating how real world events affect the financial markets ...

Metro Bank accelerates branch opening programme

By Alex Brownsell, 17 December 10, 08:30

in competition, and expects to see competitors increasingly focus marketing around customer service rather than ... , Thomson suspects there will be no new entrants to the UK market next year. He said "We've clearly had ... t surprise me if there are no launches in 2011." Metro Bank will again ramp up marketing ...

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

HSBC hands global marketing role to Chris Clark

By Alex Brownsell, 08 December 10, 11:20

HSBC has reinstated Chris Clark as its top global marketer, following the departure of group head ... Clark had previously headed up marketing at the bank, before becoming head of customer experience in early 2009. He was replaced by Britton, the brand s head of North American marketing. However, she left the company in August to pursue "other opportunities". Clark took up the marketing duties in an interim ...

Brands warned over 'paperless' service green claims

By Gemma Charles, 06 December 10, 01:00

in their marketing messages to promote lower cost electronic billing and services. It is writing to the brands ...

Brand of the Year 2010

By Suzy Bashford, 24 November 10, 12:00

Department store John Lewis has won The Marketing Society's Brand of the Year. ... The Marketing Society Brand of the Year, supported by ITV and Marketing, is a much ... stood the test of time. It still steers the brand effectively, guiding its marketing, evidenced ... to the fact that financial marketing need not be dull. BRITISH GAS Energy prices are often an emotive ...

Banking giant BNP Paribas looks to boost brand overseas

By Alex Brownsell, 19 November 10, 11:00

The TV, print, outdoor and digital push will roll out across all international markets, with the exception of France, where BNP Paribas claims it enjoys "99%" brand awareness. It will be launching a ... Paribas, ranked as the largest global banking group in the world, said it needs to increase its marketing ...