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Christmas Day online sales tipped to be a record at £153m

By Sarah Shearman, 22 December 10, 12:05

, as shoppers making savings click through to donate online, according to Mark Clark, marketing director at free ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

Online food shoppers shun marketing tactics

By Ed Owen, 10 December 10, 09:45

Online grocery shoppers are less likely to react to marketing promotions compared to those ... : "Special offers and shopper marketing is too often poorly targeted online. For online grocery shoppers ... to unlock the full potential of personalisation in online grocery marketing." Mobile Interactive Group ... users to buy a pair of socks. Ben Cusack, MIG's group marketing director, said: "With the continued ...

Tesco and Sainsbury's strong performers in November

By John Reynolds, 08 December 10, 11:46

.1%), Asda (3.7%) and Morrisons (1.9%), said Nielsen. In the period, Sainsbury launched its Christmas ad ... loss of market share in three years. The data shows that Morrison, headed by chief executive Dalton Phillips, reported a market share fall in the grocery market from 12.1% to 12% in the 12 weeks to November ...

Alan Mitchell Reinventing marketing: Deny the fundamental law of marketing and you'll fail

By Alan Mitchell, 08 December 10, 12:00

Large sections of the marketing and advertising community are making a huge mistake ... Consider the following two views of how marketing works. Which is closer to your view? First, marketing is a mysterious, impenetrable art driven by super-humans with clairvoyant powers of insight, who ... to deliver the desired attitudinal or behavioural change. Under this scenario, successful marketing boils ...

The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI

By Staff, 08 December 10, 12:00

to generate the emotion necessary to make the brand famous again. NO LETTY EDWARDS, UK marketing ... . The Marketing Society is the most influential network of senior marketers dedicated to inspiring bolder marketing leadership. www.marketing-society.org.uk. ...

Helen Edwards on Branding: Snakes and Ladders

By Helen Edwards, 07 December 10, 12:00

Prediction is hard, so I'll keep the format simple: marketing snakes and ladders. Which brands ... 's running the marketing department should be sent to the Tower. Luxury cinema The cinema industry ... when it comes to research, marketers are curiously captivated by snazzy new techniques with weird ...

Helen Edwards on Branding: Not all it's cracked up to be

By Helen Edwards, 06 December 10, 12:00

about; it is the dominance of the retailers - brand marketers' most immediate, and powerful, customers ... with Marketing's sister publication, Campaign. Since the conference audience is dominated by marketers ... marketers what they felt planners brought to their business, and where they sat in the scheme of things ...