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Lexus to re-position around 'progressive luxury'

By Alex Brownsell, 23 December 10, 10:20

Toyota-owned premium car marque Lexus is to planning to unify its global marketing around the theme ... for global marketing and product planning at Lexus, said it is important that each of Lexus regional marketers is reading from "the same page" to achieve brand consistency. "It's very simple when you have one market. You have multiple regions now like Europe wanting one direction, Japan another and China ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

US sues BP for Deepwater Horizon catastrophe

By Ed Owen, 16 December 10, 01:51

damaging for BP, costing chief executive Tony Hayward his job. BP suspended its marketing activity ... " slogan BP used prior to the spill, and BP's top marketer Luc Bardin has admitted that the brand ...

Hyundai readies 'modern premium' brand strategy

By Alex Brownsell, 16 December 10, 12:00

Hyundai is to roll-out a new brand strategy in the New Year as it shifts its marketing away from ... Under new global head of marketing Won-hong Cho, the Korean car manufacturer will unveil a new ... at the Geneva Motor Show in March. According to Andrew Cullis, marketing director at Hyundai Motor UK ... saw a significant rise in its UK market share as a result of last year s government-funded scrappage ...

Toyota recruits Supergrass singer Gaz Coombes for TV ad

By Alex Brownsell, 16 December 10, 10:50

-hearted take on Yaris drivers protective relationship with their cars." Speaking exclusively to Marketing ...

Halfords calls up 118 man for top marketing role

By Ed Owen, 14 December 10, 01:25

owner The Number, as group brand marketing director. ... Murphy left 118 118 in May and joins Halfords on 4 January. He will be responsible for developing and implementing Halfords brand marketing strategy across all channels, and launching the rebranded Halfords Autocentres. Gerry worked at Matalan and Toys R Us befor becoming marketing director ...

Harrods to showcase Lexus hybrid

By Ed Owen, 14 December 10, 09:10

The Lexus CT 200H has both a petrol and electric engine, much like a Toyota Prius, but is aimed at the luxury market. To be revealed this morning (14 December), the green Lexus will occupy the window usually reserved for performance cars such as Maserati, Ferrari or McLaren models. The last car ...

RAC launches Christmas breakdown gift cards

By Alex Brownsell, 13 December 10, 10:45

plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ... as motorists planning long journeys She said: "The breakdown market continues to evolve and offering new ... markets." Recent treacherous winter weather conditions resulted in a flurry of activity for breakdown ...

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

Audi to launch A7 Sportback ads during X Factor final

By Alex Brownsell, 10 December 10, 08:00

promo with an integrated push in the New Year, including print, digital, direct marketing and in-dealer materials. Media planning and buying for the campaign is by Mediacom. Peter Duffy, UK head of marketing ...