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Christmas Day online sales tipped to be a record at £153m

By Sarah Shearman, 22 December 10, 12:05

, as shoppers making savings click through to donate online, according to Mark Clark, marketing director at free ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

EBay buys German retail site Brands4Friends

By Ed Owen, 21 December 10, 09:45

market with an established and dynamic partner who has the expertise, relationships and passion to match ... this month due to "marketing changes" within eBay, which has included marketing director Alex Marks leaving ... fashion website , accompanied by a high-profile marketing push. ...

Top 10 marketing mishaps of 2010

By Nicola Clark, 14 December 10, 12:15

No year is complete without a marketing mishap and in 2010 there were plenty to chose from. ... millions of gallons of oil gushing into the Gulf of Mexico. To label the fiasco a "marketing ... and problems with accelerator pedals left Toyota facing a marketing crisis. In April the firm ... , as it was set up only to support its marketing. To its credit, Eurostar s marketing team was open about ...

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

Online food shoppers shun marketing tactics

By Ed Owen, 10 December 10, 09:45

Online grocery shoppers are less likely to react to marketing promotions compared to those ... : "Special offers and shopper marketing is too often poorly targeted online. For online grocery shoppers ... to unlock the full potential of personalisation in online grocery marketing." Mobile Interactive Group ... users to buy a pair of socks. Ben Cusack, MIG's group marketing director, said: "With the continued ...

Asics hunts for the face of its women's running range

By Sarah Shearman, 09 December 10, 04:43

by an integrated marketing campaign, also by Amsterdam Worldwide. In February, Amsterdam Worldwide created ...

Tesco most searched food and drink term in the UK

By Loulla-Mae Eleftheriou-Smith, 09 December 10, 10:59

. Asda is the next brand name to appear in the food and drink list, but in third place, after the search ... BBC Recipes Tesco YouTube Asda Next Hotmail Pizza Asda EBay Wine John Lewis Google Sainsbury's New ...

Helen Edwards on Branding: Snakes and Ladders

By Helen Edwards, 07 December 10, 12:00

Prediction is hard, so I'll keep the format simple: marketing snakes and ladders. Which brands ... 's running the marketing department should be sent to the Tower. Luxury cinema The cinema industry ... when it comes to research, marketers are curiously captivated by snazzy new techniques with weird ...

Helen Edwards on Branding: Not all it's cracked up to be

By Helen Edwards, 06 December 10, 12:00

about; it is the dominance of the retailers - brand marketers' most immediate, and powerful, customers ... with Marketing's sister publication, Campaign. Since the conference audience is dominated by marketers ... marketers what they felt planners brought to their business, and where they sat in the scheme of things ...