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Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

Helen Edwards on Branding: Snakes and Ladders

By Helen Edwards, 07 December 10, 12:00

Prediction is hard, so I'll keep the format simple: marketing snakes and ladders. Which brands ... 's running the marketing department should be sent to the Tower. Luxury cinema The cinema industry ... when it comes to research, marketers are curiously captivated by snazzy new techniques with weird ...

Helen Edwards on Branding: Not all it's cracked up to be

By Helen Edwards, 06 December 10, 12:00

about; it is the dominance of the retailers - brand marketers' most immediate, and powerful, customers ... with Marketing's sister publication, Campaign. Since the conference audience is dominated by marketers ... marketers what they felt planners brought to their business, and where they sat in the scheme of things ...

Editor's Comment: Sky's the limit

By Gareth Jones, 06 December 10, 12:00

. The market for home services is lucrative and competition is hotting up. The AA recently expanded its ...

New Year VAT increase to trigger £2.3bn consumer squeeze

By Ed Owen, 03 December 10, 12:45

Marketing strategies for the New Year may need to be adapted as consumers face a £2.3bn squeeze ... insignificant, but is actually going to have a major impact on many UK households' finances. "For marketers ...

Profile: Putting love on the menu at PizzaExpress

By John Reynolds, 01 December 10, 12:00

Emma Woods, marketing director at PizzaExpress, plans to build on both her own and consumer ... 's marketing and creative director, who offers Marketing a guided tour of its test-bed restaurant in Richmond, London. Woods, who has a tub-thumping conscience about the value of the brands she markets, has been ... market, is a fundamental strategy for most chain restaurants. PizzaExpress' answer is to appease noisy ...

Pets at Home poaches Greggs' Jefferson

By Rachel Barnes, 30 November 10, 08:00

Pets at Home, the UK's biggest chain of pet stores, has appointed Greggs customer and marketing ... He replaces Breffni Walsh, who will be leaving the retailer next month for personal reasons. Jefferson will take the marketing helm at the 278-store chain, which was acquired by private-equity firm ... in the role of marketing director. ...

Tyrrells extends brand into popcorn

By John Reynolds, 29 November 10, 01:02

The company s push into the popcorn market will be two-pronged: firstly in shared bags, and then in single bags. Tyrrells is targeting the premium market with its offering and will compete against ... will be available in the same flavours in the New Year, priced at 59p. The move will be supported by a marketing ...