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Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

US sues BP for Deepwater Horizon catastrophe

By Ed Owen, 16 December 10, 01:51

damaging for BP, costing chief executive Tony Hayward his job. BP suspended its marketing activity ... " slogan BP used prior to the spill, and BP's top marketer Luc Bardin has admitted that the brand ...

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

Top 10 marketing moments of 2010

By Nicola Clark, 13 December 10, 09:00

There is no doubt that many marketers started the year with huge trepidation following ... . Here are the moments that define the past 12 months in marketing. John Lewis always a woman ... controlled 95% of the tablet computer market in the third quarter of 2010. The design-focused technology ... than in the previ ous general election. The rise of location-based marketing As if sharing ...

Online food shoppers shun marketing tactics

By Ed Owen, 10 December 10, 09:45

Online grocery shoppers are less likely to react to marketing promotions compared to those ... : "Special offers and shopper marketing is too often poorly targeted online. For online grocery shoppers ... to unlock the full potential of personalisation in online grocery marketing." Mobile Interactive Group ... users to buy a pair of socks. Ben Cusack, MIG's group marketing director, said: "With the continued ...

TV soaps urged to show bad side of booze

By Gemma Charles, 08 December 10, 12:01

on the facts." David Poley, chief executive of drinks industry marketing watchdog the Portman Group, welcomed ...

Boots steps into sport sponsorship ahead of London 2012

By John Reynolds, 07 December 10, 08:00

Challenge through a series of on-pack and in-store marketing initiatives. The move has been driven through by Boots marketing director Elizabeth Fagan. Boots refreshed its marketing strategy last month, bringing ... as Marketing went to press. 33% - Reduction in Sport England funding from the Department for Culture, Media ...

Brands warned over 'paperless' service green claims

By Gemma Charles, 06 December 10, 01:00

in their marketing messages to promote lower cost electronic billing and services. It is writing to the brands ...

Government plans young persons 'Big Society' push

By Gemma Charles, 06 December 10, 09:03

The Cabinet Office is developing a marketing campaign for its National Citizen Service (NCS ... to create an NCS "communication and engagement strategy, including plans for marketing, a mechanism ...

Magners joins Portman Group to strengthen its responsible drinking activity

By Gemma Charles, 03 December 10, 11:30

The company is a division of C C Group, the Ireland and UK-based manufacturer, marketer and distributor of brands including Magners cider, Gaymers cider, Blackthorn cider and Tennent s lager ... to marketing its products responsibly and in a way that does not encourage excessive or underage drinking ...