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Samsung to give diamonds away with new handset

By Ed Owen, 23 December 10, 11:52

Darbon, channel marketing manager at Samsung, said: "The concept of giving 02 customers an actual diamond ... marketing appointments to push its mobile and Samsung Tab tablet products last month. ...

O2 plans Near Field Communication launches in 2011

By Ed Owen, 23 December 10, 10:50

According to Tim Sefton, business development director at O2 since a marketing shake-up earlier ... presents several new opportunities for marketers. NFC is similar to Bluetooth, allowing mobile devices ... . O2 is currently developing its proximity marketing concept, where it sends offers to customers based ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Virgin Media appoints Nigel Gilbert as chief marketing officer

By Sarah Shearman, 17 December 10, 12:11

Virgin Media has appointed former Lloyds Banking Group (LBG) marketing director Nigel Gilbert ... as a customer focuses organisation. During Gilbert's stint as marketing director role at Lloyds he ... , following a four-way pitch. He left the banking group to "explore other opportunities" in marketing, at the end of 2009 . Prior to Lloyds Banking Group, Gilbert was marketing director at Lloyds TSB for two ...

Noelle McElhatton appointed editor of Marketing

By Staff, 15 December 10, 01:00

Haymarket Brand Media has appointed Noelle McElhatton as editor of Marketing. She takes over from ... Stilwell, publishing director of Brand Media, said: "Editor of Marketing is a great job and we saw a ... of Marketing s client readership and her experience of digital publishing, made her the stand-out candidate ... , then editor of Marketing Direct. Along the way, she built a strong track record in product development ...

Zoopla secures cash for marketing investment

By Daniel Farey-Jones, 15 December 10, 11:51

Property website Zoopla.co.uk has raised £3.25m to invest in a fresh advertising push in January.

Lynx backs iAds in £8m campaign

By Loulla-Mae Eleftheriou-Smith, 15 December 10, 11:31

's iAds, as part of a £8.3m marketing spend.

Top media brands of the year 2010

By Nicola Clark, 15 December 10, 11:00

market. The magazine has succeeded, though, and came into its own this year with a mixture of stellar ... which returned an increase in reach and market share third quarter on second quarter and year on year ... and for smartphones across its market-leading brands, including Vogue and Conde Nast Traveller. The Vogue app ...

Morrisons takes on Fifa over England's failed World Cup bid

By John Reynolds, 13 December 10, 12:09

s marketing director, said: "The FA team put together a fantastic bid. On behalf of our customer, we ...

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...