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Samsung to give diamonds away with new handset

By Ed Owen, 23 December 10, 11:52

Darbon, channel marketing manager at Samsung, said: "The concept of giving 02 customers an actual diamond ... marketing appointments to push its mobile and Samsung Tab tablet products last month. ...

O2 plans Near Field Communication launches in 2011

By Ed Owen, 23 December 10, 10:50

According to Tim Sefton, business development director at O2 since a marketing shake-up earlier ... presents several new opportunities for marketers. NFC is similar to Bluetooth, allowing mobile devices ... . O2 is currently developing its proximity marketing concept, where it sends offers to customers based ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

New Gocompare ads feature David Mitchell

By Loulla-Mae Eleftheriou-Smith, 22 December 10, 10:45

their stars" after using the site. Nicholas Hall, head of marketing at Gocompare.com, said: "The Gio ... movie era, where Gio Compario will not sing. Nick Hall, head of marketing at Gocompare.com, said ...

Nokia sues Apple for breach of patent

By Ed Owen, 17 December 10, 09:30

. The company remains the top selling mobile phone brand, but has been losing market share to competitors Apple ... as its top marketing executive last month, and the company has been actively investing in its Ovi app ...

Three removes data download cap for smartphones

By Ed Owen, 16 December 10, 08:00

has made in a month to open up the smartphone and handheld market. Last month it launched a bundled ... to making the most from the phone. Marc Allera, sales and marketing director for Three said: "Every day ... . Three plans to increase its market share in the smartphone market, and removing the cap significantly ...

Lynx backs iAds in £8m campaign

By Loulla-Mae Eleftheriou-Smith, 15 December 10, 11:31

's iAds, as part of a £8.3m marketing spend.

Motorola on the offensive with New Year relaunch

By Ed Owen, 14 December 10, 08:40

of an international rebrand, with a flurry of new launches supported by a significant marketing offensive. ... marketing push will coincide with the rebranding of Motorola Mobility, which is expected to retain ... to pinch market share from rivals like Nokia. The company recently launched its first TV ad of the year ... to follow it up with further marketing support in 2011. As part of its assault on the UK market ...

Nokia launches music production app

By Ed Owen, 13 December 10, 02:17

to boost sales and take market share from Apple's iPhone and other smartphones. ... Tuutti, Nokia global marketing director, said: "We are super excited to bring the Nokia Loop App into Ovi ... 's chief marketing officer last month in a bid to turn around the company's shrinking market share in the high-end handset market. Nokia is ploughing resources into developing apps for its smartphones ...

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...