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O2 plans Near Field Communication launches in 2011

By Ed Owen, 23 December 10, 10:50

According to Tim Sefton, business development director at O2 since a marketing shake-up earlier ... presents several new opportunities for marketers. NFC is similar to Bluetooth, allowing mobile devices ... . O2 is currently developing its proximity marketing concept, where it sends offers to customers based ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Everything Everywhere appoints broadband marketing chief

By Ed Owen, 20 December 10, 09:35

marketing director. ... Thevenot has worked for Everything Everywhere since July, and was marketing director for the group's home division, which included broadband and responsibilities for acquiring and retaining customers, and cross-selling Orange and T-Mobile services. He has previously launched broadband products ...

Nokia sues Apple for breach of patent

By Ed Owen, 17 December 10, 09:30

. The company remains the top selling mobile phone brand, but has been losing market share to competitors Apple ... as its top marketing executive last month, and the company has been actively investing in its Ovi app ...

Three removes data download cap for smartphones

By Ed Owen, 16 December 10, 08:00

has made in a month to open up the smartphone and handheld market. Last month it launched a bundled ... to making the most from the phone. Marc Allera, sales and marketing director for Three said: "Every day ... . Three plans to increase its market share in the smartphone market, and removing the cap significantly ...

Nokia launches music production app

By Ed Owen, 13 December 10, 02:17

to boost sales and take market share from Apple's iPhone and other smartphones. ... Tuutti, Nokia global marketing director, said: "We are super excited to bring the Nokia Loop App into Ovi ... 's chief marketing officer last month in a bid to turn around the company's shrinking market share in the high-end handset market. Nokia is ploughing resources into developing apps for its smartphones ...

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

advertising and marketing campaigns to be transparent, so consumers can clearly tell when blogs, posts ... clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

Marketing shake-up at O2

By Ed Owen, 09 December 10, 10:48

Mobile operator O2 has reorganised its business directorates, putting sales and marketing centre ... Consumer and marketing director Sally Cowdry will retain overall marketing responsibility and now ... marketing from Cowdry. Tim Sefton will keep his remit for innovation and business marketing with a new ... , which are then marketed by Cowdry's or Dowd's department. There will be a new position of director ...

Helen Edwards on Branding: Snakes and Ladders

By Helen Edwards, 07 December 10, 12:00

Prediction is hard, so I'll keep the format simple: marketing snakes and ladders. Which brands ... 's running the marketing department should be sent to the Tower. Luxury cinema The cinema industry ... when it comes to research, marketers are curiously captivated by snazzy new techniques with weird ...