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VisitBritain to roll out global marketing campaign in 2011

By Loulla-Mae Eleftheriou-Smith, 23 December 10, 10:16

VisitBritain, the national tourism agency, has announced plans to roll out a global marketing ... . The board plans to capitalise on these events and showcase Britain in a global marketing campaign, targeting America, Europe, and developing tourism markets such as India and China. Visitors to the UK ... campaign to target markets that traditionally provide fewer visitors to the UK. Promoting a "classic ...

Butlin's launches campaign to target busy mums

By Loulla-Mae Eleftheriou-Smith, 23 December 10, 08:30

and new customers together. Jackie Martin, marketing director, Butlin's, said: "Families are working ...

Hoseasons returns to TV with Denise Van Outen

By Loulla-Mae Eleftheriou-Smith, 22 December 10, 12:11

is by agency Red C Marketing and produced by Mob films, with media buying handled by All Response Media ... with our target market, and we are delighted that she agreed to front the campaign. "Our return ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Snow estimated to cost BA £40m

By Loulla-Mae Eleftheriou-Smith, 22 December 10, 10:18

at branding agency Future Brand, to Marketing, said: "It may well be the case that BA is losing millions ...

Boris merges VisitLondon into new marketing agency

By Loulla-Mae Eleftheriou-Smith, 21 December 10, 10:51

' marketing campaigns. It is yet to be decided whether the bodies will keep their individual branding ...

Branson 'could sell' majority stake in Virgin Atlantic

By Loulla-Mae Eleftheriou-Smith, 20 December 10, 01:31

In November, Virgin Atlantic hired Deutsche Bank to examine the aviation market and the airline's position within it. Virgin Atlantic is believed to have been approached since by a series of other ... operators, and that he is exploring different strategic options that could lead to joint marketing ventures ...

Finnair reveals €10m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 20 December 10, 01:05

customers but also in the Asian and Central European markets. "Finnair's growth will come mainly from Europe-Asia traffic. We have studied our level of recognition in the Asian market. Success in this highly competitive international market requires that we stand out positively and boldly both externally and in terms ...

TUI revamps Thomson marketing strategy

By Alex Brownsell, 17 December 10, 08:30

TUI is revising its marketing strategy for its Thomson travel brand, as it looks to maximise sales ... , to emphasise that the brand can help consumers find their ideal holiday. Jeremy Ellis, TUI head of marketing ... ". In September, TUI restructured its marketing department , with customer director Tim Williamson leaving his ... became the first marketing director at TUI following the merger of TUI AG and First Choice Holidays ...

Budget airlines' online customer experience falls short

By Sarah Shearman, 15 December 10, 12:05

The market research company s latest eTravel Benchmark study , compares the usability of 51 leading UK travel websites across seven sectors, and presents percentage scores. The scores measure first impressions, initial research, search, search results, email customer services, telephone customer ...