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Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Adwatch of the year 2010: highest recall across the year

By Gail Kemp, 13 December 10, 12:18

the public keeping a watchful eye on their purse strings. With brands under unprecedented pressure, marketers need the maximum value from every advertising pound just one reason why Marketing s weekly Adwatch ... scooped top honours with its Fay Ripley/Mark Addy partnership, forcing Asda into second place ...

Top 10 marketing moments of 2010

By Nicola Clark, 13 December 10, 09:00

There is no doubt that many marketers started the year with huge trepidation following ... . Here are the moments that define the past 12 months in marketing. John Lewis always a woman ... controlled 95% of the tablet computer market in the third quarter of 2010. The design-focused technology ... than in the previ ous general election. The rise of location-based marketing As if sharing ...

Digital Agency of the Year: Dare

By Gareth Jones, 10 December 10, 10:00

Marketing's Digital Agency of the Year has had a storming 12 months, defying the recessionary gloom ... -recessionary quagmire, Dare's unwavering strategic vision has seen it pull away from the pack to earn Marketing ... Dare's gross income to a robust 15.7m, a figure achieved in spite of decreasing UK marketing spend ... Games appointed Dare to its digital marketing account last September and handed the agency a brief ...

Direct Agency of the Year: EHS 4D

By Sara Kimberley, 10 December 10, 10:00

A bold shake-up at EHS 4D Group aimed at capitalising on changes to the direct marketing industry was the decisive factor in its capture of Marketing's Direct Agency of the Year prize. The winner tops ... is up by more than 10%, against a market average of 2.9%. Digital has been placed at the heart ...

Customer Publishing Agency of the Year: Fitzgerald Shurey Tarbuck

By Nicola Clark, 10 December 10, 10:00

, scooping the coveted Marketing Customer Publishing Agency of the Year award after a phenomenally successful ... Oldfield from Metro International as managing director ensured the agency stood out in a crowded market ... . The agency, which topped Marketing's annual Customer Publishing Leagues this year, picked up a wealth of new ...

Creative Agency of the Year: Adam & Eve

By Alex Brownsell, 10 December 10, 10:00

The crowning of Adam Eve as Marketing's Creative Agency of the Year, less than three years after ... Last year's winner of Marketing's Creative Agency of the Year, VCCP , made a valiant attempt to defend ... marketing director at GlaxoSmithKline and a business leader member of The Marketing Society, who nominated ...

Sponsorship Agency of the Year: MEC Access

By John Reynolds, 10 December 10, 10:00

Marketing's Sponsorship Agency of the Year award has been scooped by MEC Access, marking its debut ... joined forces with the book publishing industry through agency Agile Marketing to devise a promotional ... Irish whiskey, aimed at helping to increase the brand's presence in international markets ...

Media Agency of the Year: PHD

By Nicola Clark, 10 December 10, 10:00

of the global Omnicom network. Only 2m of PHD's 152m new business wins have come via multi-market ... commitment to innovation, creativity and market-leading strategic thinking. While rivals shed employees ... stellar year; it not only retained all its clients in a difficult market, but also increased its non ...

Audi to launch A7 Sportback ads during X Factor final

By Alex Brownsell, 10 December 10, 08:00

promo with an integrated push in the New Year, including print, digital, direct marketing and in-dealer materials. Media planning and buying for the campaign is by Mediacom. Peter Duffy, UK head of marketing ...